Ep. 76 – Profit Potential Audit: Interview with Carl Richards

April 25, 2023

Each month, I release several Profit Potential Audits which are interviews with smart business owners who are seeking to find areas in their businesses where they can raise their profits.

Prior to the interview, entrepreneurs complete my GROW Success Calculator which helps us identify their stage of business growth as well as potential profit areas.

In this episode, I interview Carl Richards, founder of Podcast Solutions Made Simple!

Since Carl’s vision is to grow his business into an agency model, he completed the GROW Success Calculator for a small firm, rather than the solopreneur.

We identified that Carl’s business was in the growth phase meaning:

  • He is still focusing his efforts on attracting new clients
  • He is still doing most of the delivery work himself
  • He has very few ‘systems’ in place in his business

One of Carl’s biggest challenges is the long lead time in his sales process.

One action step that he could implement rather shortly would be to create a self-assessment or podcast-readiness audit to help increase the ‘urgency’ of starting their podcast sooner, rather than later.

Profit Potential Journey - Diana Lidstone


1.   Validation  – Testing to see if you have the right offers for the right audience.

2.   Growth – Focused on attracting new clients but uncertain what is the right method for you or for the prospect. Often feel like the ‘Unknown Expert’.

3.   Messy Middle – Revenue and profit don’t seem to increase no matter what actions are taken; feeling like Chief Everything Officer – overwhelm and heading to burnout.

4.   Scale – Revenue increases without a substantial increase in expenditures, foundations are in place, messaging is clear, and business has simplified, systematized and standardized. Become the Undeniable Authority or sought-after expert and clients come to you expecting to pay premium prices.


  • Carl Richards (here)
  • Podcast Solutions Made Simple (here)



  • Leave me a voice message here.
  • Book a Growth Strategy Session here.
  • Be a guest on my show Profit Potential Audit here.

PS. Feel like you’re Chief Everything Officer in your business?

Sick and tired of constantly putting out fires?

Are you finally ready to earn explosive profits and take multiple guilt-free vacations?

If you’ve answered YES to any of the above, then I believe you’d be a perfect fit as a guest for a Profit Potential Audit interview on my podcast.  Not only will you get at least one concrete strategy to move your business forward, but you’ll also have the opportunity to increase your business’s visibility when you share the awesome work you do.

APPLY here: Profit Potential Audit Interview

Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.

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About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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