Tips & Strategies to
WORK Less, PROFIT More
You Don’t Need Social Media To Attract Clients
If you’ve been listening to my podcast for a while, you know that I’ve taken a strong stand … you don’t need social media to grow your business. It’s true – you don’t need to USE social media as a lead generation tool – a tool to attract clients. In a nutshell, what...
Get Prospects To Buy Faster And Get Chosen Over Your Competition
A couple of weeks ago, I got an email from a former client who reached out asking for help – she was ‘in the weeds’! She was feeling overwhelmed and didn’t know what to do next. Can you guess her problem?... Marketing. Sound familiar? Although this client knows her...
Are you truly happy with your business?
I was watching all of the posts on social media wishing everyone a long weekend (here in Canada, Monday was a holiday). That’s when I realized…… I always have a long weekend! And I love my business! But it wasn’t always that way. For years, I worked hard – spinning...
Are Your Clients Getting The ‘Disney’ Experience?
Did you know…if you are at Disney and your balloon pops or your kid drops their ice cream cone, or your souvenir breaks, the vendors will happily replace them? That’s the ‘Disney’ experience. Disney has built a brand around exceptional customer service, i.e. making...
Strategies To Keep Your Best Clients
There are several reasons for retaining your BEST clients, no matter how big or small your business or your firm. Who are your BEST clients? Could you describe them? Could you quantify them? Could you name them? As an example, I call my BEST clients my Champagne...
Chasing Revenue Can Be Dangerous To Your Business Growth
For many small business owners, there has been a culture that more is better. Just look at current social media…get more clients; attract more clients; get more leads…more, more and more. But it’s a MYTH that more leads, more clients or more revenue mean more profit!...
Why didn’t I think of that?
In November 2022, I asked my podcasting coach for suggestions on how to grow the downloads and engagement of my own podcast. His answer caused me to immediately think -- Why didn’t I think of that? Really! It seemed so logical! It seemed like an obvious answer to my...
Difficult Conversations: Money Talk, Profit, and Pricing!
Talking about money can be difficult for many business owners! I don’t mean just saying the word money but having deep conversations around our own actual numbers can be uncomfortable. I’ve spoken to accountants who ignored their own cash flow. I’ve seen financial...
Business Owners Are Often Too Busy To Think
What’s the most difficult question you’ve ever had to answer? That in itself is probably causing you to stop and think, right? Ok, let’s change the question. What’s the most difficult question in business you have to answer? I can think of a few… How many of you have...
The Unsexy Truths About Being Successful
If we believe what we see on social media – the pictures of glamorous trips, private jets, and speaking on big stages – we might think that being an entrepreneur was …. Well… sexy. But the hard facts are that 90% of new startups fail. And fewer than 50%...
