Tips & Strategies to
EARN MORE and WORK LESS
#1 Strategy To Get More Eyeballs On Your Small Business!
It’s hard to believe that it’s almost been a year since the world changed! I’m not sure how your world has changed but I know for many business owners it’s a whole new ball game. It also means that the way we do marketing NOW is so different than a year ago! If you...
It’s Only Words
My friend Norm wrote an article that inspired this blog! He began his post with “It's only wordsAnd words are all I haveTo take your heart away.” Barry, Robin, and Maurice Gibb (the “Bee Gees”) 1968 Norm is a lawyer – his blog was very long and very wordy but the...
Core Components For A Client-Attracting Website
Do you remember your first website building experience? I remember mine. I asked around at my networking events for a referral for a web designer. After interviewing 3 different ones, I finally sat down with Scott to talk web design. I was so excited …. Soon I...
Is Your Website Costing You Money?
Your website has the potential to be your best marketing and sales tool! It can help you bring in new leads and prospects; tell your story; establish your Authority and act as your online hub! But is it? Pause …. Be truthful now….. Too often our websites are a...
Does Your Small Business Resemble Groundhog Day?
You all know the classic 1993 movie Groundhog Day starring Bill Murray, where Murray plays a weatherman, who is caught in an endless time loop repeatedly relives the same day!!! I hate to say it, but I see this often with small business owners. They seem to be caught...
90 Day Rule
There’s this unwritten rule in business… Whatever revenue-generating activities (RGA) you did 90 days ago… impacts your cash flow today! In other words – whatever cash came into your business this week is likely determined by what you did 90 days ago! So, if you have...
Crucial Element Everyone Needs to Sell More Easily
Sometimes the universe has to hit me over the head with its messages before I notice them! In the past, I haven’t always listened to the hints it’s been giving me. Here’s an example of what I mean…. Last fall, I won a $500 coaching session with a master storyteller...
New Year’s Resolution For Your Marketing
Over the years, business owners have asked me to identify the BIGGEST and most-costly marketing mistake – this is a big one…. FAILURE TO STAY IN TOUCH with their network; their clients, past clients, customers, referral sources and other supporters is one of the most...
Your Story Will Inspire!
Stories are one of the most powerful ways to guide, teach and inspire people! Storytelling is effective because it helps establish a connection – connection helps build relationships. So what story do you share? Are you brave enough to share your personal story? My...
Marketing Lessons Learned in 2020
Certainly, 2020 had taught us many lessons but it’s what we take from those lessons that will make the difference in 2021. I want to be transparent here…. I’ve always worked hard at my business! For the last 6 years, I’ve written a blog weekly; I’ve held 15 live...
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Diana Lidstone,
The Entrepreneur's GPS
Emporium Marketing Consultants
40 Vanston Rd., Mallorytown ON
Tel: (514) 690-1867
Email: diana@dianalidstone.com
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