Tips & Strategies to
EARN MORE and WORK LESS
One Thing Not to Stop !
It’s a crazy topsy-turvy world out there! Over the last week, we’ve seen the world and business turn upside down. And while we’ve never experienced anything quite like this, I feel reassured that yes … everything will be alright! Every day the sun rises after it...
Ever Had a Flat Tire?
If you’ve ever had a flat tire, you know that it causes your car to give you a very bumpy and uneven ride. You feel as though you’ve lost control. You have to pull over to the side of the road and stop. Well – imagine your business is that tire. Suddenly instead of...
5 Secrets to Creating Consistent Content
This past week I hosted a workshop to help business owners clarify their marketing message – nothing I like better!!! As you can imagine during the workshop, there were a lot of questions. But one question seems to have cropped up more than once --- how to I create...
Marketing Tweaks to Grow Your Small Business (part 3)
YES – this is the last in this series about MARKETING TWEAKS focused on helping you make your marketing actually get you more clients!!!? Two weeks ago, we addressed how you have to stay TOP OF MIND with your prospects otherwise they forget about you. I call that...
Marketing Tweaks to Grow Your Small Business (Part 2)
Last week, we reviewed the concept of a leaky marketing bucket and how, with just a few tweaks, you could plug some of those leaks and actually retain more prospects. Specifically, we addressed how you have to stay TOP OF MIND with your prospects otherwise they forget...
Marketing Tweaks to Grow Your Small Business (Part 1)
What is marketing? A colleague of mine describes it simply as problem-solving! Meaning that your marketing, more specifically your marketing message, should do 4 things: Clearly identify the problem you solve. Paint a picture of how much better life becomes once that...
Is it Groundhog Day in your small business?
You all know the classic 1993 movie Groundhog Day starring Bill Murray, where Murray plays a weatherman who is caught in an endless time loop where he repeatedly relives the same day!!! I hate to say it, but I see this often with small business owners. They seem to...
A Story of Ruin and Success
This past weekend, I had the good fortune to attend a workshop hosted by someone who shared his story of ruin and success. It goes something like this… Upon graduating from university Greg went to work in his father’s business. Eventually his father said: Greg buy...
How You Can Get Noticed
Apparently today most people are exposed to between 3,000 to 30,000 commercial messages PER DAY! Between social media, our email inboxes, text messaging and commercials on television – there is a non-stop barrage of messages ‘selling’ something! So how do...
Color Trends, Fashion Trends, Marketing Trends?
I love home decorating and renovation. I buy the magazines and watch all the HGTV shows. If you’re anything like me, you know that every year the magazines talk about what THE new colour for 2020. Can you guess what it is this year? It’s similar with...
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Diana Lidstone,
The Entrepreneur's GPS
Emporium Marketing Consultants
40 Vanston Rd., Mallorytown ON
Tel: (514) 690-1867
Email: diana@dianalidstone.com
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