Tips & Strategies to
EARN MORE and WORK LESS
Marketing Truths and Lies
Unfortunately, you and I see a sh*t load of marketing advice online and most of it is a bunch of cr*p. If I was still trying just half of the stuff out there, I’d be broke, frustrated and still nowhere in my business. Truth is, I remember doing the marketing hustle –...
5 Key Ingredients to Rock Your Elevator Pitch
My client Joanne had a huge win this week! She went to a virtual networking meeting and during the breakout session, 3 of 5 people asked for a meeting with her! Woohoo – virtual confetti! However, it wasn’t always that way for Joanne; nor is it that way for 3 out of...
If You Want to Connect
In my youth, I rode horses. I competed. I instructed. I worked in the horse industry for about 15 years. I rode western. I did dressage. I rode hunters and jumpers. I competed cross-country. I even drove horses competitively. But I NEVER rode two horses at...
What’s a Banana Worth?
Is a banana worth 120K? Not to me; probably not to you. However, it is to someone else! Earlier this year, a piece of ‘art’ was sold for $120K. It consisted of a blank canvas with a banana duck taped to it! The artist actually created 3 editions of this and sold...
Make Your Sales Easier
I’m sure this has happened to you. You inquire about working with someone (or purchasing something). You ask – so how does it work? The seller bores you by saying something like …. Well first you book a call; then we chat for about an hour about your goals and I...
How to Make Your Website Lucrative
Over the years, I’ve looked at hundreds if not thousands of websites of coaches and consultants. And most of those websites aren’t doing their job!! It’s nice to have a thousand visitors on your website each week, but high web traffic doesn’t equal clients. How do...
Build your Client-Attracting Online Foundation
This past week was so much fun speaking to two different groups of coaches & consultants – in the same day! And guess what – one attendee was at both sessions. In fact, she was delighted to hear the content again! During these presentations, we discussed what it...
Cinnamon Buns & Your Small Business
Sunday morning I received a text message from my neighbour that she was making cinnamon buns. Being anxious and hopeful that they’d be ready for Sunday morning coffee break, I asked if they were ready. She replied no they weren’t quite ready since the dough had to...
5 Secrets to FINALLY Make Your Marketing Work
When my client came to me, she was doing the HUSTLE – you know what I mean. She was trying one marketing tactic after another hoping each one would be the ‘magic bullet’. She was frustrated that she wasn’t getting the type of clients she wanted; her bank account...
Biggest Marketing Problem?
This week I gave myself permission to take some time off for ME!!! (And yes, you can too!). However, since I love my business and what I do, I read about marketing in my spare time when I’m not reading trashy romance novels – Yeah Danielle Steele or Nora Roberts. But...
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Contact
Diana Lidstone,
The Entrepreneur's GPS
Emporium Marketing Consultants
40 Vanston Rd., Mallorytown ON
Tel: (514) 690-1867
Email: diana@dianalidstone.com
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