Last week, a client sat across from me on Zoom, shoulders slumped. “I set a revenue goal every quarter,” she said. “But I never hit it. Maybe I’m just not cut out for this.” Oh, dear. She wasn’t failing.She just didn’t have a plan. Because here’s the truth: setting a...

AI isn’t Magic. It’s a Mirror.  Here’s what I mean…… If your offers are vague, your niche is mushy, and your messaging is murky, AI won’t fix that. It’ll just make the noise louder. Garbage in; garbage out! But when your foundation is clear?AI becomes your marketing...

I’ve been hearing for years... “I just don’t have the time to write blogs, post on social media, create graphics, come up with new ideas, film videos…”  “Can’t I just hire someone to do it for me?” “Marketing seems so complicated”. I get it. You didn’t start your...

The top 1% aren’t grinding. They’re strategizing. The most successful CEOs I know aren’t glued to their laptops, drowning in content creation or marketing chaos. In fact, they’re working less and profiting more. (Not someday. Now. Today. In 2025.) Despite inflation,...

A few months ago, I thought AI was just another shiny object. You know — like Periscope (remember that one?)Or QR codes before the pandemic made them cool again. I figured it would be gone before I finished my next lead magnet. But here’s what I’ve learned since...

I blinked, and suddenly it’s the end of July.The pool is still open. The boat’s still docked. But let’s be honest, it won’t be long before towels are traded for sweaters and calendars fill up fast. That shift always sneaks up, doesn’t it? It’s right about now that I...

Today, I want to share a life lesson that changed the direction of my business and took it to the next level of growth. And it was all my husband’s fault. (Ha! Kidding. Kind of.) No fancy funnel. No complicated tech. No shiny new sales tactic. Just a single question…...

Last week, I shared about my new collaboration, Soul meets Strategy and thought it was time to share with you more about the strategy part of that collaboration. There was a time when I was doing all the things. Running live events. Juggling clients. Saying yes to too...

Three years ago, I was sitting at a high-end business retreat when the coach looked straight at me and said: “You need more Soul in your business.” What the heck did that even mean? I nodded politely… drove home… and honestly, had no clue where to start. Have you ever...

First – Happy Canada Day! And if you live in the USA, Happy July 4th. It’s a day to celebrate our country and our freedom! I bet you know where I’m going with this…. Freedom! This past week, I decided to take a page from the organization that my daughter works for –...