Tips & Strategies to
WORK Less, PROFIT More
Marketing Lessons From My Equestrian Days
In my early 20’s I was a sought-after horseback riding teacher, trainer and competitor! People paid me to teach them to ride, to train their horses and to compete with their horses. It was a dream come true for me because I could never have afforded such amazing...
Make More Money
My guess is that you’ve already dedicated a few years now towards building a business. Perhaps, you’re ready for more, whether it’s to make more: Money from your marketing efforts because you’re done with throwing spaghetti at the wall marketing. Sales without...
Are You F.A.T.?
Are you FAT? No, I’m not asking you if you’re overweight but I am asking you whether you have this vital business skill. You see, over the years, I’ve noticed that those people who make FAST but not RASH decisions are more successful. They are quickly able to analyze...
Stop Wasting Money
Have you ever bought a piece of clothing, run home, put it in your closet – only never to wear it? I have! Such a waste of money, right? Well … for many business owners, marketing is like that piece of clothing – a waste of money! A former client of mine spent...
Parenting and Entrepreneurs: Unlikely Twins
My daughter is the mother of a two-year-old! As I watch her, I’m reminded of the exhaustion I experienced while juggling the demands of parenting and building my business! It seemed like a never-ending struggle to get enough sleep AND grow my business. And yet,...
Business and Revenue Roadblocks
Popping a bottle of champagne for no special reason is one of my life’s simple pleasures. I pull the bottle out of the wine fridge and carefully unwrap the wire and the foil. Next, I carefully twist the cork out…. well at least that’s what’s supposed to happen. But...
Entrepreneurial Burnout: A Blessing In Disguise?
The statistics are alarming…… A Gallup poll says 75% of entrepreneurs have occasional or frequent burnout. 1 in 3 entrepreneurs live in depression. 54% of Canadian women are depressed and 41% burnout. As you know, I’ve been in entrepreneurial circles for more than 40...
What People Truly Want
Many years ago, I met Rita at a local networking event. It seemed for the next five years or so, Rita was at every event I attended. There was ONE thing about Rita that I will never forget. Rita had mastered the art and the science of giving a compliment. Each and...
Different Thinking = Different Results
Michael Gerber’s best-selling book, E-myth, introduced the entrepreneurial world to a different perspective on how business owners can think about their role in their own business – they could either be a technician, manager or CEO. In other words, using a different...
A Cure for Marketing Overwhelm
The goal of marketing is to bring you qualified prospects who are ready to purchase your program, product or service. If you’re spending time and money on marketing that isn’t doing that – then you’re marketing isn’t working AND you’re wasting precious time (and I...