People may forget what you say; forget what you did; but they will never forget how you make them feel – take on the famous quote Maya Angelou. So how do you make people feel? Your clients, your team, your suppliers?? My guest today is known as the FROG Lady –...
WORK Less, PROFIT More
Business Podcast
with Diana Lidstone!
Welcome to the Podcast!
A business podcast for lawyers, accountants, financial advisors and other experts who are sick and tired of being the Chief Everything Officer, juggling every decision and never having free time for their family…but still want to make more money!
Most Recent Episodes
Ep. 161 – Evolve From Solopreneur To CEO
#1 reason people start a business – freedom. In the USA, the SBA says that 80% of the 29.6 million small businesses are run by a single person – the solopreneur. But most often these entrepreneurs realize that true economic and personal freedom isn’t possible by...
Ep. 160 – Discover Your Stand Out Strategy To Unleash Your Marketing
It doesn’t matter what industry you’re in – whether you’re a lawyer, accountant or other professional, real estate investor – there’s a lot of competition for clients! So how do you stand out from your competition? And what if standing out didn’t involve endless...
Ep. 159 – How To Reduce Your Workload: The 7 Step Sequence
Can’t believe that this is the last week of this free 5-part training series on how to get focus and find your freedom without hiring an additional employee! One thing I know for sure is that when I listen to podcasts like these – great ideas pop into my head and I...
Ep. 158 – How To Save Your Time & Sanity: 5 Productivity Tips (Ultimate Focus & Freedom Masterclass – Week 4)
Research shows that of the time given to a workday, 80% is spent doing tasks with little to no value and only 20% is spent doing something important. That’s a BIG scary stat! And yet when Google sends me my website report, one of the MOST looked at pages – is a blog I...
Ep. 157 – Free Up Time: Why It’s Systems BEFORE Team (Ultimate Focus & Freedom Masterclass – Week 3)
If you’re anything like a lot of my clients, you heard this before… Systems will set you free! Sound familiar? But what I do hear back from my clients is that they don’t know where to start to create systems and they are often confused about what it truly means to...
Ep. 156 – Which Activities ACTUALLY Move The Needle? (Ultimate Focus & Freedom Masterclass – Week 2)
As a business owner, if you ever struggle with deciding what to tackle first on your to-do list or if you ever wonder how to pinpoint the tasks that will have the biggest impact on your business growth – have no fear, you aren’t alone. Ep 155 – Get Focused: Build your...
Ep. 155 – Get Focused: Build Your Business With Purpose (Ultimate Focus & Freedom Masterclass – Week 1)
Toss the confetti – it’s Week 1 of my 5-day podcast series The Ultimate Focus & Freedom Masterclass!! I’m super excited to be offering this free training – Some of you who know me, may have done a similar training with me; however, I’ve updated this one for you....
Ep. 154 – Feel Like You’re Herding Kittens?
If you’ve ever been the surrogate to a group of young kittens, you’ll learn that they have boundless energy to run in every direction without really accomplishing anything – are you running around like that? I don’t want that for you because it ultimately leads to...
Ep. 153 – A Narrower Niche Leads to Simplified & More Effective Marketing: One Real Estate Investor’s Story
You’ve heard it before – the riches are in the niches! Narrowing your niche makes your marketing easier and when your marketing is easier, you’ll close more sales! Or in the case of a real estate investor, he attracted more deals and more capital! Two things real...
Ep. 152 – 9 Ways To Easily Stand Out From Your Competition
Whether you’re a lawyer, accountant or other professional – it's important to realize that we are currently in a global marketplace. With today's technology, no longer is our business growth stalled or capped by our location. For instance, there was a time when...
Ep. 151 – Using Storytelling & Communication Intelligence to Close More Sales Faster & More Effectively
While it is true that customers are attracted to the best marketers, not necessarily the best products, it is our job as business leaders to turn prospects into customers, in other words, to close the sale. My guest on this episode is a master storyteller AND...
Ep. 150 – One Simple Step to Dramatically Increase Your Sales Conversions
Having sales conversations that convert and that aren’t an hour long is vital to a successful and profitable business! In this episode, I want to share my journey with sales and how one simple change can increase your conversion rates and reduce the time you spend on...
Ep. 149 – Ditch The Billable Hour: What To Do Instead!
Pricing your services for profit can be a challenge for most business owners. And in some industries like bookkeeping, accounting and legal, it’s been tradition to price by the hour. But this week, my special guest will challenge you to think differently about your...
Ep. 148 – 10 Signs It’s Time To Raise Your Prices
Raising your rates can be one of the most uncomfortable activities you do in your business and yet, it can be one of the most satisfying too! In this episode, I talk about: Money set point 10 signs it’s time to raise your rates Client stories of how and when to raise...
Ep. 147 – Four Steps to Take Back Your Life
(This podcast was inspired by an article from E-myth) One of my deepest held core values is ‘life before business’. As I’ve moved to the farm, my life has changed and so has my business to be in alignment with my desired life. In this episode, I share 4 actions you...
Ep. 146 – My Favourite Strategy For Creating A Predictable Profitable Business & A Life I Love
Welcome to the 3rd part of this podcast series – The Path to Predictable Profits & Sustainable Success!!! To summarize, this series is filled with gold nuggets to help you build a predictably profitable business. Episode #144 – Where to focus your time, money and...
Ep. 145 – The ONE Thing (mistake) Keeping You From Predictable Profits & Sustainable Success
Welcome to the 2nd part of this podcast series – The Path to Predictable Profits & Sustainable Success!!! Last week #144 – I spent time answering one of the most common questions I get from clients and prospects…Where do I focus first? It’s the one question that...
Ep. 144 – Path to Predictable Profits: Where Do I Focus First?
Welcome to this new podcast series – The Path to Predictable Profits & Sustainable Success!!! Today’s episode #144 No matter your stage of business growth, I know that one of the questions that you ask yourself time and time again is ... where do I focus first? ...
Ep. 143 – What business Personality are you? with guest Kris Ward
There’s nothing I love more than talking to a fellow Canadian about business. In this episode, I welcome back Kris Ward, from Win the Hour, Win the Day. Kris and I talk about: Her business personality quiz (Take it here at freegiftfromkris.com) How identifying your...
Ep. 142 – The Power of Relationships and Technology with guest Shadgie Jean
What do a luxury sales rep, a fashion entrepreneur, a tech sales rep, a cold calling expert and a real estate investor have in common? My special guest Shadgie Jean, Sage Investments, has learned that building strong relationships no matter what business you are in is...
Ep. 141 – Building a Sustainable REI Business with guest Adriana Ostapenko
How does a young mother of two children and a real estate investor have time to build not one, not 2 but 3 profitable and sustainable businesses? My guest today will share her secret sauce! Successful entrepreneurs have some common traits. Today Adriana and I discuss...
Ep. 140 – Why More Marketing Isn’t Bringing You All the Clients You Want (And What To Do About It) Part 2
Last week, I shared the background every business owner needs to understand to get the best ROI from their marketing… I shared: Exactly what I mean by the term - marketing – because marketing isn’t just social media How to measure your smart marketing That smart and...
Ep. 139 – Why More Marketing Isn’t Bringing You All the Clients You Want (And What To Do About It) Part 1
Early in my entrepreneurial career, I found it frustrating that all the marketing I was doing wasn’t bringing me the ideal clients I wanted. Early in my career, I thought that if I just did more marketing – that would be the answer. I soon learned that there was...
Ep. 138 – How to Make Your Content Writing More Effective with Guest Rachel Eubanks
What happens when a business coach and a copywriter get together? They have fun sharing about what makes content creation easier and more effective. Rachel Eubanks and I bonded on social media over the name of a book we both love – Obviously Awesome and this led to...
Ep. 137 – Research-Proven Elements of a Sustainably Scalable Business
Are you ready to become the true CEO of your business? The visionary leader? You’re ready for more freedom but You find your calendar is always full You can’t seem to find time to build the systems and structures that would streamline your business You’ve been...
Ep. 136 – 7 Costly Scaling Mistakes to Avoid
Are you ready to become the true CEO of your business? You’re ready for more freedom but: You find your calendar is always full You can’t seem to find time to build the systems & structures that would streamline your business You’ve been struggling to set...
Ep. 135 – The M-Myth: Why Doing More Isn’t the Answer
Are you tired of being the CEO of your business? You’ve seen some success but… You find yourself hustling to keep clients and cash flow coming in. You feel like you’re stuck on a revenue plateau and don’t know how to get past it. You’re already feeling maxed out and...
Ep. 134 – The Growth Trap: A Normal Part of the Entrepreneurial Journey
Do you feel like you’re stuck in your business? Perhaps you’ve hit a revenue ceiling and can’t seem to get past it? Perhaps you feel like you are no longer doing meaningful work? Perhaps you lost the joy in your business? Well, my friend – then welcome to the GET OUT...
Ep. 133 – Stop Wearing All The Hats
Do you feel like you're juggling everything in your business? Wearing all the hats – the marketing, the HR, the bookkeeping, the sales, the operations etc. Do you feel like you spend time secretly being jealous of your peers who seem to have cracked the code and...