How to Make your content writing more effective

Ep. 138 – How to Make Your Content Writing More Effective with Guest Rachel Eubanks

April 16, 2024

What happens when a business coach and a copywriter get together?  They have fun sharing about what makes content creation easier and more effective.

Rachel Eubanks and I bonded on social media over the name of a book we both love – Obviously Awesome and this led to us talking about:

  • What makes content writing/copywriting more effective
  • Why email is so important
  • Why frequency and fun are keys to great content writing
  • How templates for writing are essential
  • Her 4 part newsletter template

ACTION PLAN: How to improve your copywriting

  1. Get super clear on your ideal client
  2. Write your content to that ideal client (one person)
  3. Use everyday language in your copy
  4. Use templates where every possible
  5. Be consistent with your blogs, emails, etc.
  6. Plan your content creation
  7. Insert your content creation into your overall marketing plan
  8. Need help planning?


Rachel is a copywriter for creatives and e-commerce business owners and the founder of Inspire to Engage.

She is also a mother, wife, daughter, podcast junkie, caffeine addict, left handed and a lover of old country music. (He Stopped Loving Her Today gets me every time)

Connect with Rachel:

  • Facebook here or here
  • LinkedIn here


I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.

Connect with me here:


  • Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)
  • Ep. 112 – How to plan your week effectively like a small business CEO (here)
  • Ep. 71 – 99% of Small Firms don’t do this! (here)
  • Ep. 111 – Grow & Run your business effectively like a CEO (here)
  • Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)

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Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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