Elevate Your Brand & Grow Your Online Presence- 5 Actionable Marketing Strategies

Ep. 99 – Elevate Your Brand & Grow Your Online Presence: 5 Actionable Marketing Strategies with Guest Geneviève Rochon

August 8, 2023

My go-to resource for all things digital including website design, copywriting and marketing strategy is my special guest – Geneviève Rochon.

Often what I see is that as a business grows, business owners haphazardly continue to add to their digital footprint – maybe it starts with a website, then they add one social media platform, perhaps another – and before they know it their digital footprint – their brand – is a hodgepodge.

Geneviève & I talk about:

  • What is a digital footprint?
  • The importance of consistency with your brand.
  • The difference between a brand and a logo.
  • 3 ways to know if it’s the right time to hire a brand strategist.
  • 3 ways to tell if your website is working for you.
  • Why your email list is still your best ROI.
  • Mixing personal & business on your social media.

Geneviève and I also talked about lead magnets/freebies and she mentioned her blog (here)

Geneviève also offered a gift to listeners: www.genevieverochon.com/free-audit — a free 15 min website audit!



In a world where copywriting, website design, and marketing strategy often happen in their own separate silos, Geneviève Rochon is that rare unicorn who combines all 3 in her work to create websites for coaches and speakers that not only look beautiful but actually make sales.

A marketing nerd at heart, she uses data-driven strategies to enable the change-makers of the world to reach more people with their message. Her clients have seen their revenues double after working with her, and she’s helped start-ups go from $0 to $150K in under 18 months.

As the Founder of the boutique marketing agency Geneviève Rochon Strategy, Content & Design, she leads a small global team of experts who focus on working with high-performance Coaches and Speakers ready to uplevel their brand and their influence. Geneviève comes from a business background where she led teams of 60+ people and worked with clients like Warner Music and the PMO (Prime Minister’s Office of Canada).

She is a recipient of the Ottawa Business Journal’s Top 40 Under 40, and has sat on the Board of Directors of Ottawa Tourism, Meeting Professionals International (MPI) and several charities.

A self-described “extroverted introvert”, when not reading (anything! everything!) Geneviève can be found running after her 13 year old twins, and eating chocolate, often at the same time.




  1. Do you have brand consistency across your website, social media, & email?
  2. Does your ‘brand’ have its own ‘voice’?
  3. Do you have a lead magnet that helps you grow your email list?
  4. Is your website working for you?
  5. Are you combining personal & business on your social media platforms?

Here’s the graphic of my GROW Equation:

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About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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