As we celebrate International Women’s Month, I want to celebrate women entrepreneurs who have achieved success on their terms! In this episode, mother, wife, real estate investor, and full-time member of the Canadian Armed Forces, Victoria Cluney shares how she has...
WORK Less, PROFIT More
Business Podcast
with Diana Lidstone!
Welcome to the Podcast!
A business podcast for lawyers, accountants, financial advisors and other experts who are sick and tired of being the Chief Everything Officer, juggling every decision and never having free time for their family…but still want to make more money!
Most Recent Episodes
Ep. 128 – How to Build a Trusted Brand in 2024
This is the last episode of the LOVE YOUR BRAND SERIES which was inspired by conversations I overheard at a recent conference! Building a trusted brand is about building a reputation that your prospects know, like and trust! In truth, you could forget about your...
Ep. 127 – Secret to Building a Bestselling Brand You Love
This is the 3rd in the series, Love Your brand. ACTION PLAN: Fill out this mad libs formula….. My brand is the ONLY _____________ (business growth strategist).That helps _______________ (overworked business leaders stop being Chief Everything Officer and step into...
Ep. 126 – A Great Brand Can Help You Go From Unknown To Known!
Too many personal brands fail because they get absorbed into the digital noise in the market. Bestselling author Scott McCain explains that mindshare precedes market share. In other words, your brand must occupy space in someone’s mind before they ever consider...
Ep. 125 – What the Heck is a ‘Brand’?
Upon returning from a recent conference where I heard the word ‘branding’ bantered around, I thought it was time that I addressed this here on the Work Less PROFIT More podcast! In this episode I’ll share: Branding isn’t what most people think it is Another word for...
Ep. 124 – Easy Time-Saving Tips For Busy Entrepreneurs
It’s hard to imagine sometimes how we can find more time. We can’t…. and we can’t manage time. Join me as I share 11 of my favourite time-saving tips and one mindset shift that will help you save time in your business so you can spend more time with your family!...
Ep. 123 – How To Stay Super Busy This Coming Year
I’m a big fan of the unbusy or no-hustle culture for small business owners but the other day I heard someone talk about ways to stay super busy – and as you can imagine staying super busy on the wrong kinds of activities. Here are 46 that I came up with – ENJOY!!! As...
Ep. 122 – Essential Business Books to Run & Grow Your Business Effectively
Lately, on social media, I’ve seen numerous SBOs asking for recommendations for business books! And the responses have been overwhelming – there’s so much to choose from and so many different perspectives to think about. However, I wanted to share 5 essential...
Ep. 121 – 3 Important New Year’s Activities for Successful a Small Business
At this time of year, the majority of successful small business owners are doing 3 things: Setting goals. Reflecting on the past year’s accomplishments. Making changes for the coming year! This week’s episode is about how I do these 3 things AND how I intend to make...
Ep. 120 – The Simple Annual Planning Checklist For Successful CEOs
Too many business owners don’t create an annual plan – they wing it and hope for the best! However successful business leaders know that planning actually saves time. Over the last 10 years, I’ve boiled this process down into a checklist so you can facilitate your own...
Ep. 119 – A Very Special Christmas Guest
There is only one very special guest that I would consider having at this time of year…. You guessed it ….. Santa Santa and I discuss what Christmas means to us and how he got started almost 40 years ago in this business (yup, it’s a business). ABOUT SANTA MIKE "Santa...
Ep. 118 – A Personal Story: Thriving Through the Sale of Your Biz (Exit Your Biz series #3)
In this last episode of this series, I’m joined by returning guest Anthea Mumby – a business owner who sold her business – and we chat about the lessons she learned including some unexpected ones! ABOUT ANTHEADrawing on her 30-plus years as an insurance broker, Anthea...
Ep. 117 – Tips To Maximize The Sale Of Your Small Business (Exit Your Biz series #2)
Welcome to the Exiting Your Small Biz series! Last week – The Art & Science of Exiting Your Business with special guest Barb Stuhlemmer. In this episode, returning guest Wendy Brookhouse & I discuss: Alarming stats about the number of business entrepreneurs...
Ep. 116 – The Art & Science of Exiting Your Business (Exit Your Biz series #1)
If you’re anything like the business owners I know, chances are that you’re focused on GROWING your business, not the day you’ll leave it behind! And yet there’s a HUGE trend of baby boomer business owners exiting their businesses. So welcome to a new podcast series...
Ep. 115 – No More 10-Hour Work Days: Reimagine Your Business So It Works For You (THINK LIKE A CEO series #8)
Working fewer hours is the goal of most business owners who come to see me! It’s often difficult to imagine that it’s possible to work 3-4 hours a day, 3 days a week and make more $$$. If you’ve been dreaming about reducing your workload while making more profit – and...
Ep. 114 – Systems, Processes & Procedures to GROW Your Small Biz (THINK LIKE A CEO series #7)
I’m calling this episode – the Eat Your Broccoli episode. You know it’s what needs to happen but omg you don’t like doing it!!! If you ever found yourself pulling your hair out because you’ve more than once trained a new employee for exactly the same job – then this...
Ep. 113 – Delegation: The Key To Freedom (THINK LIKE A CEO series #6)
I love delegating and helping others learn this skill! It’s really quite a simple skill … In this episode, I share: Why delegating is really so simple 2 key principles of delegation The rule of 70 How delegating is like painting a room – there are 3 main steps! Then...
Ep. 112 – How to Plan Your Week Effectively – Like a Small Business CEO (THINK LIKE A CEO series #5)
I’m busy. I can’t take time off. I don’t have time for ______ (fill in the blank). If you’ve said anything like that recently, then this episode is for you because I’m going to show you how to regain time in your calendar – perhaps 7+ hours a week! In this episode,...
Ep. 111 – Grow & Run Your Business Effectively – Like a CEO (THINK LIKE A CEO series #4)
There are really 3 secrets to taking your business to the next level: Knowing where you are currently i.e. Business Freedom Timeline Knowing where you want to go Working on the right activities to get you there If you want freedom from the day-to-day running of your...
Ep. 110 – Are You a Chief Everything Officer or a Highly-Effective CEO? (THINK LIKE A CEO series #3)
Welcome to part 3, of the Think Like a CEO series! Be sure to listen to : Part 1 – 11 Small Business Pitfalls to Avoid to Reach 7-Figure Success (here) Part 2 – What Got You Here Won’t Take You There! (here) In this episode, Relate the hot chocolate story to a...
Ep. 109 – What Got You Here Won’t Take You There! (THINK LIKE A CEO series #2)
In this mini-episode, I share with you my personal, pivotal story – I call it the Hot Chocolate story. I talk about: My daughter’s journey to wellness The 2 big bold statements that changed everything How this impacts your business ACTION PLAN Download a free copy of...
Ep. 108 – 11 Small Business Pitfalls to Avoid to Reach 7-Figure Success (THINK LIKE A CEO series #1)
The statistics are alarming -- According to the Kauffman Foundation, only 6% of all entrepreneurs ever achieve 6-figure business success, and only 2% ever achieve 7-figure success. But sometimes the best way to learn how to do something is to learn how not to do it --...
Ep. 107 – How to Raise Your Prices & Increase Your Profit Without Feeling Slimy
Most business owners undervalue their services (products and programs)! When it comes to discussions about money and especially raising our prices, we squirm, self-doubt, cringe and end up delaying when we could be making more profit. In this episode, I explore the...
Ep. 106 – Increasing Workflow Efficiencies in Your Small Business with guest Eric Saumure
Can technology really help small firm owners with workflow efficiencies? Do virtual, online services such as accounting and bookkeeping really work? Guest Eric Saumure and I talk about: Why he founded an online, 100% remote, accounting service Why some business...
Ep. 105 – Sales Doesn’t Have to be Sleazy with Special Guest Samantha Varner
You don’t have a business unless you have sales! My special guest, Samantha Varner, The Profit Coach, and I share a love for all things PROFIT. In this episode, we talk about: Her CRUSH profit formula and it’s 5 key pillars How sales isn’t sleazy; it’s no different...
Ep. 104 – What the Heck is a ‘Well-Oiled Business Machine’?
If you’ve been listening to this podcast for any length of time, you’ve heard me mention that building a well-oiled business machine is your path to freedom (joy and profit). So today – I’m going to dive deep into exactly what I mean as well as the 9 foundational...
Ep. 103 – Could You Be Playing Bigger? (Part 2)
Could you be self-sabotaging your efforts to grow your business? Are you making it harder than it needs to be? In episode 102 (part 1), I shared: My own self-sabotaging journey Success Roadblock #7 as outlined in my book, Shift into Rich (download a copy here) My...
Ep. 102 – Could You Be Playing Bigger? (Part 1)
Whether you’re a high achiever earning $5K, $10K or $100K/month, I’m betting you’d love to take your business to the next level! But could you be self-sabotaging your efforts? Are you making it harder than it needs to be? In the first part of the series, I’ll share:...
Ep. 101 – Using the 5 W’s Of Thought Leadership To Elevate Your Authority & Profitability
Over the last 100 episodes, I interviewed many experts – accountants, lawyers, podcasters, master trainers, etc. I am thrilled to have been able to chat with them about their expertise and build relationships with them. But very few of them had what I would call...
Ep. 100 – Celebrating 100 Episodes and a Whole Lot More!
I know there are lots of you out there listening who, at one time or another, have thought about starting or launching something new – whether it’s a program, podcast or writing a book…and you’ve felt uncertain, had self-doubt but once you did – it was the best thing...