Reach New Audiences & Grow Your Biz with Podcast Guesting Special Guest – Joe Matz

Ep. 94 – Reach New Audiences & Grow Your Biz with Podcast Guesting Special Guest – Joe Matz

July 11, 2023

My guest, Joe Matz, has discovered that being a podcast guest is one of the best, and simplest ways to get your message out into the world because you’re using other people’s audience!

In his work with other service-based entrepreneurs, he found that many of them were happy to learn a system/process for getting on more podcasts so he created an easy-to-follow checklist that you can download here.

During this podcast episode, Joe & I walk through his simple to follow process including:

  • Researching podcasts in your niche including keywords
  • Prepare to leave the audience with a gift
  • Prepare for the interview like a speech
  • Build a relationship with the host
  • Follow–up!


  1. Download Joe’s Checklist here
  2. Prepare
    • Listen to podcasts in your niche
    • Research podcasts in your niche including ones your competition has been on
  3. Build your pitch – be sure it’s a win-win
  4. Prepare for your interview
    • Have a simple CTA
    • It’s like a speech – Media One Sheet
  5. Build relationships by saying thank you and follow up


  • Carl Richards – Podcasting Myths (here)


Over the last 35 years, Joe has lived on three continents and developed over 10 businesses in diverse industries, cultures, and languages. Today Joe works with knowledge-based solopreneurs, small businesses, and executives who want to reach their business summit. He helps them close their knowledge gaps so they can build a profitable signature program and monetizing roadmap that is aligned with their dreams and revenue goals. Joe is also a course creator and podcast host of Entrepreneur Journeys.


  • Free Guide: Grow Your Business with Podcast Guesting (here)
  • Podcast Guesting Success Course (here)
  • Link to all contact info, free gifts, and events (here)

Share your feedback with me by clicking here and leaving a short voice message!

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Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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