Ep. 95 – How to Use Public Speaking to Grow Your Expert Business with Special Guest Steve Lowel

Ep. 95 – How to Use Public Speaking to Grow Your Expert Business with Special Guest Steve Lowell

July 18, 2023

In episode 24 of the Work Less Profit More business podcast (here), I talked about 5 different types of communication styles – live, video, written, graphic and audio – and how each of us has one BEST way of communicating with our audience.

Well, for you live or video communicators, if you’ve ever wondered whether you should be doing public speaking as part of your marketing so you can be seen as a leader in your industry or if you ever wondered how to monetize your speaking – you’ll want to grab pen and paper and listen and re-listen to this episode! My special guest is a Master Trainer for High Impact Speakers and trained more than 500,000 speakers globally.

Steve and I talk about:

  • Public speaking fear and the ‘commitment & consistency’ principle
    • Michael Bay walking off the stage (view video here)
    • New to speaking – start with Toastmasters
  • Speaking as a marketing strategy
    • Speaking to drive clients
    • The biggest misconception speakers often have
    • The ultimate outcome you want as a speaker
  • Monetizing speaking with your $100K Signature Talk
    • 3 outcomes you want as a speaker; most speakers only get 1 of those
    • What it means to have a ‘signature’ talk

Steve’s last words… ‘pursue speaking as a marketing tool rather than speaking as a business’!

This is a podcast episode full of true nuggets!


Steve Lowell, Certified Speaking Professional (CSP) is known as a master trainer to High Impact Speakers,  a multi-award winning speaker, and 3 x #1 best-selling author.  He is also the past president of the Global speakers Federation (GSF) and the Past National President of the Canadian Association of Professional Speakers (CAPS).



If you decide to use speaking as a marketing tool, craft a signature talk that demonstrates that you understand your audience’s problem deeply.  It’s not about you, your program or your offering but about giving them clarity around their problem – that’s the value!

Here’s the graphic of my GROW Equation:

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Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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