Ep. 101 – Using the 5 W’s Of Thought Leadership To Elevate Your Authority & Profitability

August 22, 2023

Over the last 100 episodes, I interviewed many experts – accountants, lawyers, podcasters, master trainers, etc.  I am thrilled to have been able to chat with them about their expertise and build relationships with them. But very few of them had what I would call ‘thought leadership’ – something different or unique when explaining their expertise.  In fact, very few had any intellectual property – true distinction!

Get your pen and paper – this episode is more like a masterclass on thought leadership where I’m going to share the 5 W’s of thought leadership:

  1. What is thought leadership?
    • 2 reasons why you need thought leadership
    • Grow Content Journey
  2. Who is thought leadership for and not for?
  3. When in your business growth do you need thought leadership?
    • Profit Potential Journey
  4. Where does thought leadership come from? You might be surprised.
    • 3 crucial elements you’ll absolutely need

www.dianalidstone.com/apply – I’ll share with you how we can make this happen for you!

Registration opens soon for Differentiate to Grow (here) and Differentiate WG (here)

Share your feedback with me by clicking here and leaving a short voice message!

Subscribe and never miss an episode!

Subscribe on RSS feed
listen on amazon music
Subscribe on Spotify
Subscribe on RSS feed
Subscribe on RSS feed
Subscribe on RSS feed

Recommended Episodes

Ep. 149 – Ditch The Billable Hour: What To Do Instead!

Ep. 149 – Ditch The Billable Hour: What To Do Instead!

Pricing your services for profit can be a challenge for most business owners.  And in some industries like bookkeeping, accounting and legal, it’s been tradition to price by the hour.  But this week, my special guest will challenge you to think differently about your...

read more
Ep. 148 – 10 Signs It’s Time To Raise Your Prices

Ep. 148 – 10 Signs It’s Time To Raise Your Prices

Raising your rates can be one of the most uncomfortable activities you do in your business and yet, it can be one of the most satisfying too! In this episode, I talk about: Money set point 10 signs it’s time to raise your rates Client stories of how and when to raise...

read more
Diana Lidstone Profile Pic

About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

Top 5 Proven Client-Getting Secrets

Get new clients, easily, with my FREE GUIDE that teaches you the 5 proven client-getting secrets that my clients use to make their marketing easy.


Download now and get immediate access!

You have Successfully Subscribed!

Diana Lidstone Coaching and Consulting

Client Appreciation Workshop - Register Here!

After you register you'll receive an email with the zoom link and any handouts.

Success! You have registered for the workshop, please check your inbox for all the details!