Ep. 101 – Using the 5 W’s Of Thought Leadership To Elevate Your Authority & Profitability

August 22, 2023

Over the last 100 episodes, I interviewed many experts – accountants, lawyers, podcasters, master trainers, etc.  I am thrilled to have been able to chat with them about their expertise and build relationships with them. But very few of them had what I would call ‘thought leadership’ – something different or unique when explaining their expertise.  In fact, very few had any intellectual property – true distinction!

Get your pen and paper – this episode is more like a masterclass on thought leadership where I’m going to share the 5 W’s of thought leadership:

  1. What is thought leadership?
    • 2 reasons why you need thought leadership
    • Grow Content Journey
  2. Who is thought leadership for and not for?
  3. When in your business growth do you need thought leadership?
    • Profit Potential Journey
  4. Where does thought leadership come from? You might be surprised.
    • 3 crucial elements you’ll absolutely need

www.dianalidstone.com/apply – I’ll share with you how we can make this happen for you!

Registration opens soon for Differentiate to Grow (here) and Differentiate WG (here)

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About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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