How to Raise Your Prices & Increase Your Profit Without Feeling Slimy

Ep. 107 – How to Raise Your Prices & Increase Your Profit Without Feeling Slimy

September 26, 2023

Most business owners undervalue their services (products and programs)! 

When it comes to discussions about money and especially raising our prices, we squirm, self-doubt, cringe and end up delaying when we could be making more profit.

In this episode, I explore the hard truths about: 

  1. How our relationship with money impacts our business.
  2. Missing business skills around money including positioning and anchoring.
  3. How to calculate your ‘value’ and quantity of your ‘worth’.
  4. Importance of a Profit Plan.


  1. Become  AWARE of your money type.
  2. Know your target market’s wants
  3. Understand YOUR brand’s positioning.
  4. Establish your ‘value’.
  5. Quantify your worth – uniqueness in the marketplace.
  6. Build your Profit Plan.

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Hi friends,

I’m Diana…a champagne lover and a sought-after business coach for entrepreneurs wanting to build a well-oiled business machine.

I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.

Connect with me here:

Do you sometimes wonder what YOUR next step should be in growing or scaling your business?  I hear it all the time… I just wish I knew!  Well, I’ve finally figured out a way to help you answer that question.

It’s my new Business Freedom Calculator – FREE – only takes 5 minutes and you then get a report that gives you your next best step for where you are in your business right now!   

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About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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