Profit Potential Audit- Interview with Mark Chyz

Ep. 96 – Profit Potential Audit: Interview with Mark Chyz

July 25, 2023

If you would like to quickly uncover the profit potential in your small firm or business, apply to be a guest on our monthly Profit Potential Audit interview series here.  PLUS! You get to spread the word about your business!!

Mark explains that he has two goals:

  • Increase profits
  • Improve employee productivity & efficiency

The suggested action plan for Mark will accomplish both of these goals. Specializing will increase profits and efficiencies while a new shared vision will increase employee buy in and thus productivity.

Diana and Mark discuss the 20/80 rule and Mark reveals that he already has a client ranking system – Congratulations!


  1. Specialize/niche down based on your joy and your client rankings.
  2. Craft your detailed vision with this new specialization.
  3. Build out your thought leadership (flagship framework).
  4. Design a  written, simple marketing plan.
  5. Construct simple, repeatable offers.

Mark Chyz, is the President and Digital Marketing Consultant, CM2 Media Inc and a seasoned, multi-disciplined marketer that specializes in digital strategy and brand marketing, with over 20 years in the business. 

As President of CM2 Media, a Burlington based digital marketing agency, he leads a client roster of national and regional brands in a variety of industries.

As founder, Mark has built this business through solid client relationships and a passion for digital design, social media, and exceptional brand experiences. His keys to success include a clear understanding of marketplace trends paired with an experienced team ready to take businesses to the next level.



  • Ep. 75 – Introducing the Profit Potential Journey (here)
  • Ep. 74 – 3 Simple Ways to Increase Profits Without Taking On More Clients (here)
  • Ep. 66 – Accelerate Your Revenue & Authority: 5 Proven Steps to Stand Out From Your Competition Without Pulling Your Hair Out (here)
  •  Ep. 44 – How I turn Unknown Experts Into Profitable Leaders (here)

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About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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