If you would like to quickly uncover the profit potential in your small firm or business, apply to be a guest on our monthly Profit Potential Audit interview series here. PLUS! You get to spread the word about your business!!
Mark explains that he has two goals:
- Increase profits
- Improve employee productivity & efficiency
The suggested action plan for Mark will accomplish both of these goals. Specializing will increase profits and efficiencies while a new shared vision will increase employee buy in and thus productivity.
Diana and Mark discuss the 20/80 rule and Mark reveals that he already has a client ranking system – Congratulations!
ACTION STEPS FOR MARK
- Specialize/niche down based on your joy and your client rankings.
- Craft your detailed vision with this new specialization.
- Build out your thought leadership (flagship framework).
- Design a written, simple marketing plan.
- Construct simple, repeatable offers.
ABOUT MARK:
Mark Chyz, is the President and Digital Marketing Consultant, CM2 Media Inc and a seasoned, multi-disciplined marketer that specializes in digital strategy and brand marketing, with over 20 years in the business.
As President of CM2 Media, a Burlington based digital marketing agency, he leads a client roster of national and regional brands in a variety of industries.
As founder, Mark has built this business through solid client relationships and a passion for digital design, social media, and exceptional brand experiences. His keys to success include a clear understanding of marketplace trends paired with an experienced team ready to take businesses to the next level.
CONNECT WITH MARK:
OTHER EPISODES:
- Ep. 75 – Introducing the Profit Potential Journey (here)
- Ep. 74 – 3 Simple Ways to Increase Profits Without Taking On More Clients (here)
- Ep. 66 – Accelerate Your Revenue & Authority: 5 Proven Steps to Stand Out From Your Competition Without Pulling Your Hair Out (here)
- Ep. 44 – How I turn Unknown Experts Into Profitable Leaders (here)
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