The M-Myth_ Why Doing More Isn’t the Answer

Ep. 135 – The M-Myth: Why Doing More Isn’t the Answer

April 9, 2024

Are you tired of being the CEO of your business?

You’ve seen some success but…

  • You find yourself hustling to keep clients and cash flow coming in.
  • You feel like you’re stuck on a revenue plateau and don’t know how to get past it.
  • You’re already feeling maxed out and not sure how it’s possible to grow without working more hours.

Well, my friend – then welcome to this week’s podcast series GET OUT OF THE WEEDS & back into the driver’s seat where each day. I’ll share with you how to stop being Chief Everything Officer and instead build a self-running engine.

Each day this week, I’ll release a new episode and share with you:

  • Mon, Ep. 134 – The Growth Trap: How to Take the Pain Out of Growing Your Biz (listen here)
  • Tues, Ep. 135 – The M-Myth: Why Doing More Isn’t the Answer
  • Wed, Ep. 136 – 7 Scaling Mistakes to Avoid
  • Thurs, Ep. 137 – Scale Sustainably: How to Build Your Self-Running Engine
  • Friday – No episode but I’m hosting a LinkedIn Live where you get to come on live with me and ask your questions – on the spot!!!

Today, I’ll share:

  • What is the M-myth and it’s illusion
  • What buying into the m-myth leads to and how it keeps you from achieving the freedom you desire
  • Are you hiring cowboys to herd kittens?
  • The principle of Do less, only better


  1. Get Out of the Weeds & Get Back in the Driver’s Seat Workbook – download here
  2. Ep. 130 – The phone call that changed everything (listen here)
  3. Ep 56 – Attracting clients without social media, is it possible? (listen here)


  1. Check in with yourself – are you buying into the M-myth?
    • Listen and watch how you talk about your work.
    • Look at your agenda – is it filled to the brim with appointments?
    • Is your to-do list growing by leaps & bounds?
  2. Re-evaluate both your agenda & your to-do list – DO LESS only better.
  3. For more on Do Less Better – read the book Essentialism: The Disciplined Pursuit of Less by Greg McKeown.

Connect with me here:

Work with me:

I am only accepting private clients in my 12-month Business Accelerator program (here) or

By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.

Share your feedback with me by clicking here and leaving a short voice message!

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About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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