How to Build a Trusted Brand in 2024

Ep. 128 – How to Build a Trusted Brand in 2024

February 27, 2024

This is the last episode of the LOVE YOUR BRAND SERIES which was inspired by conversations I overheard at a recent conference!

Building a trusted brand is about building a reputation that your prospects know, like and trust!  In truth, you could forget about your logo, fonts, colors, etc. and still build a well-loved brand!

In this episode, I share 2 secrets on how you can quickly gain TRUST with your brand.


1.  If you haven’t already listened to the earlier episodes on this topic – do it!

  • Part 1, Ep 125 I outlined concepts of reputation and people’s perception of you – Listen here.
  • Part 2, Ep 126 I shared two important questions your brand MUST answer for it to be effective (after all, we want an ROI on everything we do in our business) – Listen here.
  • Part 3 Ep 127 – I shared two ‘secrets’ to having a bestselling brand and asked you some questions about your brand – Listen here.

2.  Check out my little rant about why Annual Planning typically doesn’t work for most small business owners and what to do instead! 

3.  Next month – Get inspired as we celebrate Women’s Month interviews with women small business owners who have found their version of success and freedom despite juggling family and business! 


I’m a sought-after business coach for small business leaders who want to grow, and scale their business.

I’m  a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.

You can do this!

Connect with me here:

Work with me:

I am only accepting private clients in my 12-month Business Accelerator program (here) or

By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.

Share your feedback with me by clicking here and leaving a short voice message!

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About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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