S4 Ep. 125

Ep. 125 – What the Heck is a ‘Brand’?

February 6, 2024

Upon returning from a recent conference where I heard the word ‘branding’ bantered around, I thought it was time that I addressed this here on the Work Less PROFIT More podcast!

In this episode I’ll share:

  • Branding isn’t what most people think it is
  • Another word for your brand is your __________
  • Rory Vaden’s reputation formula 
  • Why you may not have a revenue problem at all

ACTION PLAN

  1. Do you really have a revenue problem or is it something else?
  2. How can you increase both your reach and your results?
  3. Are you clear about the results your clients achieve? Can you quantify those results?

Share your feedback with me by clicking here and leaving a short voice message!

Discover the #1 problem that’s holding your business back!

Take my FREE quiz – Business Freedom Calculator (here)

In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.

ABOUT ME

I’m a sought-after business coach for small business leaders who want to grow, and scale their business.

I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.

You can do this!

Connect with me here:

Work with me:

I am only accepting private clients in my 12-month Business Accelerator program (here) or

By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.

MOST POPULAR 2023 EPISODES:

  • Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)
  • Ep. 112 – How to plan your week effectively like a small business CEO (here)
  • Ep. 71 – 99% of Small Firms don’t do this! (here)
  • Ep. 111 – Grow & Run your business effectively like a CEO (here)
  • Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (

Share your feedback with me by clicking here and leaving a short voice message!

Subscribe and never miss an episode!

Subscribe on RSS feed
listen on amazon music
Subscribe on Spotify
Subscribe on RSS feed
Subscribe on RSS feed
Subscribe on RSS feed

Recommended Episodes

Ep. 149 – Ditch The Billable Hour: What To Do Instead!

Ep. 149 – Ditch The Billable Hour: What To Do Instead!

Pricing your services for profit can be a challenge for most business owners.  And in some industries like bookkeeping, accounting and legal, it’s been tradition to price by the hour.  But this week, my special guest will challenge you to think differently about your...

read more
Diana Lidstone Profile Pic

About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

Top 5 Proven Client-Getting Secrets

Get new clients, easily, with my FREE GUIDE that teaches you the 5 proven client-getting secrets that my clients use to make their marketing easy.

 

Download now and get immediate access!

You have Successfully Subscribed!

Diana Lidstone Coaching and Consulting

Client Appreciation Workshop - Register Here!

After you register you'll receive an email with the zoom link and any handouts.

Success! You have registered for the workshop, please check your inbox for all the details!