Only 60 Seats! Tickets $125 – Lunch, workbook & templates included
One day. One room.
The shift you’ve been circling.
Sept 25 · Smiths Falls, ON
Only 60 seats
You’ve built something real. Clients trust you. Referrals come in. You’re not starting from zero. But something’s off.
You’re working harder than you should for the profit you’re making. Your business is growing — but it’s growing around you, not without you. You don’t need another course. You need a day that changes how you see yourself, how you speak about what you do, and how you lead your business.
That’s SHIFT.
This isn’t a conference.
It’s a turning point.
SHIFT is a one-day live intensive for women business founders who are done playing small — and ready to be seen, heard, and paid what they’re worth. In one room, with 60 women max, you’ll walk through the three shifts that separate women who hustle from women who lead:
01
Shift your identity
Instead of being the Chief Everything Officer, learn how to lead your business — so it supports your life instead of consuming it.
02
Shift your visibility
Stop hiding behind your business. Position yourself as the go-to authority in your space — without feeling like you’re bragging or performing.
03
Shift your capacity
Your business shouldn’t need you in every meeting and every decision. Build the structure — and the boundaries — so it grows while you have white space to live. Not someday. Now.
You’ll leave with a personal action plan — not a binder full of theory.
“This isn’t information. It’s transformation with a deadline.”
You should be in this room if…
This IS for you if…
You’re a coach, consultant, or service-based business owner doing $100K–$500K+ and you know your ceiling isn’t skill — it’s something else entirely.
You’ve been the best-kept secret in your industry, tired of watching louder, less talented people get the spotlight.
You’re over the Instagram hustle and want a real strategy for being known, not just busy.
You’ve invested in programs before and thought “that was fine, but nothing actually changed.”
You’ve built a business that works — but only when you’re in it, and you wonder what happens if you step away.
This is NOT for you if…
You’re looking for a rah-rah motivational day with no substance.
You want someone to hand you a script and tell you exactly what to say.
You’re not willing to do uncomfortable work in a room full of women who are also doing uncomfortable work.
Your guides
Two women who’ve done the work — and helped hundreds of others do it too.
The Freedom Strategist
Diana Lidstone
Diana has spent 20+ years helping women founders stop being Chief Everything Officer and become the true CEO of their business and life. She’s the founder of CEO Freedom Academy, built multiple six-figure businesses, and has hosted 15 SHIFT events across Canada — every single one at capacity.
She’s not theoretical. She built her business from a small-town home office to a nationally recognized brand, has spoken on stages across North America, and has helped hundreds of women work less and profit more so they have the freedom to live life on their terms.
Diana doesn’t do fluff. She does results.
The Authority Architect
Helen Harwood Snell
Helen works with women who’ve built something real — but nobody outside their client list knows it yet. That’s the gap. Not strategy. Not hustle. Authority that’s visible.
A writer at heart and a strategist by instinct, Helen blends practical business strategy with what she calls Language Alchemy — turning lived experience into compelling messages that build trust, attract ideal clients, and drive growth. She helps women get their story out of their head and into a book, onto a stage, and across every platform where their ideal clients are already looking.
At SHIFT, Helen will show you how to stop being your industry’s best-kept secret — and start growing by reputation, not just effort.
If Diana gets you growth and freedom, Helen makes sure you’re unforgettable when you get there.
Don’t take our word for it
Diana has hosted 15 SHIFT events. Here’s what women say after they leave the room:
“I walked in thinking I needed a better marketing plan. I walked out knowing I needed to stop apologizing for being good at what I do.”
“SHIFT gave me the confidence to pitch myself for a speaking slot I never would have applied for. I got it.”
“I’ve done a lot of workshops. This one actually changed something.”
Your ticket includes:
Full-day intensive
Doors open 8:30 AM, closing remarks 4:30 PM.
Lunch included
No need to leave the room or break your momentum.
SHIFT workbook
Exercises, frameworks, and prompts you’ll actually use after the event.
Actionable templates
Walk out with tools you can implement the same week.
Pre-event webinars
Announced by email after registration — arrive warmed up and ready.
60 women max
Intimate by design — you won’t be a face in a crowd. Plus door prizes, because ambitious women should also have fun.
All-in: $125 with only 60 Seats Available
No hidden fees.
The day
September 25 · Valley Heartland Innovation Center
91 Cornelia St W, Smiths Falls, ON K7A 5L3
One day. No fluff. No filler. You’ll walk out different than you walked in.
The questions you’re asking yourself right now
“I’ve been to events like this before and nothing changed.”
Those events gave you information. SHIFT gives you a mirror, a plan, and a room that won’t let you hide. This is the 16th one Diana’s run — the format works because it’s built for action, not inspiration.
“I don’t have time for a full-day event.”
That’s exactly why you need to be there. If you can’t carve out one day to work on the business that’s consuming every other day, that’s the problem — not the schedule. SHIFT is built to give you back more time than it takes.
“I’m not sure I’m far enough along in my business.”
If you’re earning revenue and you know your ceiling is not skill — you’re ready. You don’t need to be at six figures. You need to be done playing small.
“$125 is a lot right now.”
Understood. But here’s the math: if SHIFT helps you land one new client, raise your rate on one package, or say yes to one opportunity you would have talked yourself out of — what’s that worth? This isn’t an expense. It’s the cheapest investment you’ll make this year with the highest return.
“What if something comes up and I can’t attend?”
All sales are final — no refunds. But you’ll receive pre-event webinar access by email, and the workbook and templates are yours to keep regardless.
“Can I bring a friend or colleague?”
Please do. She’s probably been waiting for someone to drag her into a room like this.
SHIFT is proud to collaborate with
60 seats. One day.
You already know something needs to shift. You’ve known for a while. The question isn’t whether you need this — it’s whether you’ll keep waiting for a moment that feels safe, or walk into a room full of women who are done waiting, too.
Fifteen events. Hundreds of women. Same result every time: they leave different than they arrived.
Tickets Only $125
Sept 25 · Smiths Falls, ON
60 Seats Only
Questions? Reach Diana at diana@dianalidstone.com
© 2026 Diana Lidstone · dianalidstone.com
