Ep. 139 – Why More Marketing Isn’t Bringing You All the Clients You Want (And What To Do About It) Part 1

April 23, 2024

Early in my entrepreneurial career, I found it frustrating that all the marketing I was doing wasn’t bringing me the ideal clients I wanted.  Early in my career, I thought that if I just did more marketing – that would be the answer.  I soon learned that there was more to marketing than posting 5x a day on social media.

In this episode, I’ll share:

  • Exactly what I mean by the term – marketing – because marketing isn’t just social media
  • How to measure your smart marketing
  • Understand that smart and strategic marketing that converts begins with understanding the customer journey

DOWNLOAD: 30+ Effective Strategies to Help Your Small Business Drive Leads


  1. Deeply understand your ideal client (market)
  2. Have clarity around your marketing message (message)
  3. Be consistent with your method of getting out your message
  4. CTA – Now that you know where the gaps are in your marketing, Book your Marketing Roadmap VIP Strategy Day (here)


I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom.  This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.

Connect with me here:


  • Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)
  • Ep. 112 – How to plan your week effectively like a small business CEO (here)
  • Ep. 71 – 99% of Small Firms don’t do this! (here)
  • Ep. 111 – Grow & Run your business effectively like a CEO (here)
  • Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)

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About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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