There is no doubt that Beyonce is an amazing singer. I don’t know about you, but I can’t sing at all.  So it’s not the singing talent we have in common.

However, I have no doubt that Beyonce is also a businesswoman.

More than anything, she understands that she needs to stand out from her competition.

And an example of that was when she recently launched her new album, she said “This ain’t a country album… This is a Beyonce album”.

The point she made was that her songs are unique. She didn’t want to be ‘grouped’ into the category with all the other country singers. She is in a category all by herself.

And that my friend is what you have in common with her…

All successful business owners know why they are different and how they stand out. They also know the answers to these questions…

Why should your prospects choose you over your competition?

  • Why should they do business with you?
  • What do you do?
  • What makes you different?

One of the ways you can stand out, and be perceived as being different, is through your content – blog, podcast, speech, social media posts. And while I could fill this blog and several days with how to make your content stand out, my interview with Rachel Eubanks on this week’s Work Less PROFIT More podcast, is a fun way to learn how to make your content more effective (listen here).

Rachel & I discuss:

  • What makes content writing/copywriting more effective
  • Why email is so important
  • Why frequency and fun are keys to great content writing
  • How templates for writing are essential
  • Her 4 part newsletter template

BONUS in the show notes, I leave you with a simple 8-step system for improving your content writing!


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