Hi, I’m Diana

Back before the internet was a thing – yes back that far, I was starting businesses.

Looking back, I realize that I have this propensity for LEAPING, for seeing a vision and then getting into action to make it happen even though I don’t really know how to do it – yet.

My story

My friends and family called me crazy.

Are you like me?

Crazy because you have this dream of what your business could look like in the future …. So you just begin to take action?

While my children were young, I told my friends I was going to work from home on my computer providing support services to professionals and make really good money!

They said I was crazy.

I bought a computer, printer and software and in 1984 my ‘typing business’ was born (today they would call this a virtual assistant – not so crazy!).

Several years later, and several moves to different provinces, I was being called crazy again. This time, my husband and I bought a small retail building and I opened a retail store!!

I knew without a doubt that I could make this profitable even though I knew nothing about inventory management, hiring employees, profit and loss statements – never mind how to purchase products!

That endeavor was probably my biggest CRAZY but also my most profitable! Twelve years later, we sold the building and liquidated the inventory for a huge cash payout.

This crazy lady was laughing all the way to the bank.

And then my last couple of ‘crazy’ ideas were to start a coaching business and to write a book, when I didn’t even know what a successful coaching business looked like or how to write my Amazon best-seller.

NOW when people call me ‘crazy’, I know I’m on the right track!

Can we get real here?

You might be asking why I’m sharing these crazy events with you. Well, for a couple of reasons.

FIRST – one of my gifts is to see the potential – the vision – of a business, whether it’s yours or mine!!! I can see the possibilities – even if you can’t because you’re just too close.

SECOND – I’ve made a TON of mistakes growing my businesses but from each mistake there was a lesson learned. I want you to learn from MY mistakes, instead of making your own.

THIRD – I learned how to shorten my learning curve. Every time I started a new endeavor, I hired a mentor, someone who had walked the road ahead of me, someone who had made the mistakes.

It’s so much more fun to have a mentor give you courage & confidence to keep going rather than being the “Lonely Entrepreneur” and doubt every decision you’re making. And I want that for you.

Isn’t it time for YOU to get a little ‘crazy’ with me?

Because my current ‘crazy’ endeavor involves YOU – I want to be your ‘CMO’ – your Chief Marketing Officer!

Helping you create a marketing strategy that will turn your vision into a predictably profitable business (#marketingthatworks)

Helping you be the CEO you know you need to be to take your business to the next level.

Helping you actually live life on your terms (#worklessprofitmore)

If you’re ready to move your business forward, ready to be called a little crazy – then we should talk.

Here’s to living a crazy profitable life!

BOOK A GROWTH STRATEGY CALL

Silvana Sicoli Real Estate Agent Silvana Sicoli

Real Estate Agent

“It was exactly what an Entrepreneur needed”
Diana’s event was by far one of the best events I’ve ever been too. First of all, her content was, for lack of a better word, amazing. It was exactly what an entrepreneur needed (not just wanted) to hear, about how to be successful at doing what they love. Diana presents best practices, critical components, knowledge; and her experience in a relevant, effective, palatable, understandable, and practical way. Her delivery is gracious, authentic, not daunting in any way, and yet effective.

Michelle Deschenes ACE Nutrition and Diet Consulting Michelle Deschenes

ACE Nutrition and Diet Consulting

“I would highly recommend her”

Diana Lidstone gets down to the nitty gritty facts and helps entrepreneurs to navigate the roadblocks to small business success. I would highly recommend her one day workshop as it helps you focus on what really needs to be accomplished to be successful.

Nathalie Pedicelli Metamorphoses Nathalie Pedicelli

Metamorphoses

“Diana showed me how to be an expert”
When I first met Diana, I didn’t really have a business – it was more like a hobby. Diana not only showed me how to be an EXPERT but she believed in me. I’ll admit it, it was a slow process but today I have a real business. By specializing and focusing on my niche, I’m now a sought after speaker at national conferences.

Brenda Birch Arbonne International Brenda Birch

Arbonne International

“Working with Diana has…given me back my confidence”
When I met Diana, I was paralyzed by fear and generally felt “lost”. Working with Diana has not only given me back my confidence but kept me accountable to my personal goals. I’m grateful to be surrounding myself with like-minded entrepreneurs who are striving to achieve greatness in all areas of their life.

Ryan Lubell-Smith Real Estate Agent Ryan Lubell-Smith

Real Estate Agent

“Her ideas and strategies were exactly what I needed”
As completed my 3rd year in real estate, I was finally gaining sales momentum but knew that I was missing a system for staying in touch with my clients after they bought and / or sold a home with me. I attended one of Diana’s workshops on Follow-Up Skills and saw how all of her ideas and strategies were exactly what I needed in my business. Diana & I spent the next two months working together one-on-one. After the coaching sessions, I felt more organized and I came away with an appreciation marketing plan for the upcoming real estate season, and beyond. Her approach, tips & tools for building customer relationships and customer loyalty will make this season my best yet!

Jeffrey Quenneville Financial Advisor Jeffrey Quenneville

Financial Advisor

“Diana’s follow up system…it really is the best tool”
It’s Diana’s fault that my customers call me and thank me for the greeting card they received in the mail! It’s true – they do call and they do appreciate the effort. Several years ago, we started using SendOutCards in our office and Diana’s ‘follow-up system’. We now send cards for all types of occasions – welcoming new clients, annual summer updates, updates on the office, and of course, holiday cards. It really is the best tool for referrals, prospects, clients and holidays! I can’t imagine our office without it.”

Louise Beaudry New Chapter Translations Louise Beaudry

New Chapter Translations

“Her GPS System has given me clarity and focus”
When I first came to Diana, I felt unmotivated, scattered and unsure about my business. Her GPS system has not only given me clarity & focus but improved my business skills. I now feel more energized and ready to prospect and fill my business with the right type of customers.”

Jayne Blumenthal Business Strategist Jayne Blumenthal

Business Strategist

“I’ve seen Diana help numerous entrepreneurs significantly grow their business”
Over the last few years, I’ve seen Diana help numerous entrepreneurs significantly grow their business with her GPS strategy. Her vast personal business experience, her ability to listen to customers and to impart her knowledge to them makes her a sought after marketing coach.”

Silvana Sicoli

Real Estate Agent

“Diana’s event was by far one of the best events I’ve ever been too. First of all, her content was, for lack of a better word, amazing. It was exactly what an entrepreneur needed (not just wanted) to hear, about how to be successful at doing what they love. Diana presents best practices, critical components, knowledge; and her experience in a relevant, effective, palatable, understandable, and practical way. Her delivery is gracious, authentic, not daunting in any way, and yet effective.”

Michelle Deschenes

ACE Nutrition and Diet Consulting

“Diana Lidstone gets down to the nitty gritty facts and helps entrepreneurs to navigate the roadblocks to small business success. I would highly recommend her one day workshop as it helps you focus on what really needs to be accomplished to be successful.”

Nathalie Pedicelli

Metamorphoses

“When I first met Diana, I didn’t really have a business – it was more like a hobby. Diana not only showed me how to be an EXPERT but she believed in me. I’ll admit it, it was a slow process but today I have a real business. By specializing and focusing on my niche, I’m now a sought after speaker at national conferences.”

Brenda Birch

Arbonne International

“When I met Diana, I was paralyzed by fear and generally felt “lost”. Working with Diana has not only given me back my confidence but kept me accountable to my personal goals. I’m grateful to be surrounding myself with like-minded entrepreneurs who are striving to achieve greatness in all areas of their life.”

Ryan Lubell-Smith

Real Estate Agent

“As completed my 3rd year in real estate, I was finally gaining sales momentum but knew that I was missing a system for staying in touch with my clients after they bought and / or sold a home with me. I attended one of Diana’s workshops on Follow-Up Skills and saw how all of her ideas and strategies were exactly what I needed in my business. Diana & I spent the next two months working together one-on-one. After the coaching sessions, I felt more organized and I came away with an appreciation marketing plan for the upcoming real estate season, and beyond. Her approach, tips & tools for building customer relationships and customer loyalty will make this season my best yet!”

Jeffrey Quenneville

Financial Advisor

“It’s Diana’s fault that my customers call me and thank me for the greeting card they received in the mail! It’s true – they do call and they do appreciate the effort. Several years ago, we started using SendOutCards in our office and Diana’s ‘follow-up system’. We now send cards for all types of occasions – welcoming new clients, annual summer updates, updates on the office, and of course, holiday cards. It really is the best tool for referrals, prospects, clients and holidays! I can’t imagine our office without it.”

Louise Beaudry

New Chapter Translations

“When I first came to Diana, I felt unmotivated, scattered and unsure about my business. Her GPS system has not only given me clarity & focus but improved my business skills. I now feel more energized and ready to prospect and fill my business with the right type of customers.”

Jayne Blumenthal

Business Strategist

“Over the last few years, I’ve seen Diana help numerous entrepreneurs significantly grow their business with her GPS strategy. Her vast personal business experience, her ability to listen to customers and to impart her knowledge to them makes her a sought after marketing coach.”