This episode is the first of my new Audit Strategy Interviews and it was exciting to welcome Earl Thomas, a fellow podcaster, onto the Interview Seat.

Want to be a guest on this type of interview? Email me at diana@dianalidstone.com and put AUDIT STRATEGY in the subject line.

Earl shares that his biggest challenge, apart from earning more profit, is to get more visibility for what he does – voiceovers!

We discuss:

• Why specialists are becoming the sought-after authorities
• His worry that he would be turning potential clients away
•  simple to follow marketing strategy
• Examples of how other consultants have used the same strategy

Here’s his action plan:

1.      Brainstorm & list the different types of ‘voice-over’ projects he currently does (we came up with 3 different types).
2.      Identify the most profitable offering.
3.      Become a specialist in that ONE type of offering.
4.      Create strategic alliances in various associations that already have his ideal clients.
5.      Focus his marketing, and his offers on that ONE offering so that he builds a reputation as the undeniable authority for that ONE thing.

Earl’s contact information is:
➢   Website:  www.earlthomasthevoice.com
➢   Email: dukeearl@shaw.ca
➢   Phone: 604-432-6856
➢   LinkedIn: https://www.linkedin.com/in/earlthomasthevoice/
➢   Podcast: https://voicepower.buzzsprout.com/