Profit Potential Audit: Interview with Sheila Winter Wallace

Ep. 81 – Profit Potential Audit: Interview with Sheila Winter Wallace

May 23, 2023

Welcome to another round of Coaching Week.

In each Profit Potential Audit (PPA) episode, I help one super smart business owner identify ONE key actionable strategy to move their business forward.

I’ll use both my Grow Success Calculator and Profit Potential Journey (see diagram) to help identify potential profit losses and then offer simple strategies to shift those losses into profit.

Our guest today is Sheila Winter Wallace.

Her contact information is:

In this interview, we identified that Sheila still feels like the Unknown Expert and is having difficulty getting more of her ideal client to find her.

Here’s what we discussed:

Sheila’s best communication style (Ep. 24 – Fall in love with your marketing)

  • How to get her more visibility despite not loving social media
  • How to quickly create a content plan from her Flagship Framework that she could easily use for 10 weeks or more

Sheila’s action step:  

  • Choose a software like Streamyard or Restream to allow her to do lives across multiple channels simultaneously thus saving time.
  • Commit to doing 2 lives per week – practice makes perfect

If you’d like to apply to be a guest on one of these Profit Potential (PPA) interviews –

Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.

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About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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