I see you out there! Showing up, creating content, following all the advice. So why does your marketing still feel like you’re pushing a boulder uphill?
Here’s what I realized after trimming my business down to 2.5 days a week – most marketing advice wasn’t designed for the kind of business you’re actually building!!!
Yup – most marketing advice is built for high-volume businesses with massive teams to implement. Think of people like Gary V – while he posts consistently on social, he has a full team that follows him around taking videos and editing. And if you’re a solo entrepreneur or one with a small team – you don’t have the personnel OR the budget to do that kind of marketing. Don’t try to copy marketing advice that doesn’t align with your business.
So let’s talk about the businesses that you and I are building. We are building a low-volume, highly relationship-based business where people buy from us because they trust us. This type of business (and the marketing that drives it) is very different from the one I described above. We don’t have the budget or the team. We are more of a boutique type of business.
So why does marketing feel hard?
First, we have to be clear on two things: strategy and context.
Strategy and tactics are not the same thing. Tactics are webinars, speaking, networking, social media. Strategy is the overall picture with an end goal, and we may use tactics to accomplish that goal. For a strategy to work, we also need clarity on what is right for our business.
Here’s my example. I use speaking as my main marketing tactic. However, my strategy is to speak at networking events in Eastern Ontario and to host my own live event.
That works for me.
What does not work for me is being a speaker road warrior – travelling across North America and constantly being away from home – it doesn’t fit my strategy to work only 2.5 days/week.
Same marketing tactic but different strategy.
Let’s talk about the 2nd element – context. Not all businesses grow at the same rate or the same way. The worst thing to do is to force someone else’s marketing strategy onto our business. Again, let’s take speaking! Speaking is great for a more mature business where the founder has developed the time and confidence to be speaking AND has taken the time to develop a signature talk. However, it’s not always the best strategy or tactic for a newer founder who feels uncomfortable being seen.
So how do you know what type of marketing will work for you, in your business, at its stage of growth? I’ll be honest – it depends!!!
It depends on YOU.
And that’s why we spend a lot of time creating your marketing strategy in the upcoming Momentum Group Coaching Program. It has to be a fit for you – your personality, your stage of business growth and it must be aligned with how you want to live your life.
If you’re one of those entrepreneurs who is determined to make 2027 different than 2026, your first step is to book a CEO Strategy Call. I promise – it’s not a sales pitch, just a conversation!
The Momentum Group Coaching program could be just the support you’ve been searching for to help you grow your business, your confidence and your clarity.
You can do this!
Diana
P.S. Let’s build marketing that FITS you and your business!
