There’s an old saying…what got you here won’t take you there! And for a long time, I didn’t really understand what it meant. Now, after 40+ years as an entrepreneur, I really get it and want to be sure that you understand too.
Take a look at this Skills & Identity-Meter…
Here’s how to interpret this graph:
1. Start with the inner ring and choose what stage of business growth you’re currently in:
- Emerge – just starting out, revenue isn’t covering expenses.
- Momentum – revenue is coming in, and you’re working hard to get the clients.
- Growth Trap – you’ve got the clients (perhaps too many), you’re exhausted and can’t seem to see how to grow your business any further.
- Freedom – This is why you built your business; you’ve stepped out of the day-to-day, and you’re the CEO leading the business.
- Legacy – your business generates wealth & impact beyond you as the CEO.
2. Notice on the diagram that the pink stages of growth – you go through these stages based on the OWNER’s EFFORT.
3. Notice that the other side of the needle is the Work Less, PROFIT More operating system (more on this later).
4. You’ve decided which stage you’re at NOW; notice then in the blue – which skills you need to learn (really you need to master them). If you’re in Emerge, you need to master marketing and sales. If you’re in the Growth Trap, you need to master scorecard-based leadership, i.e. making decisions based on DATA, not gut feeling. Which skills do you need to learn?
5. Next – which skills do you need to UNLEARN for your stage of business growth? Is it perfectionism? Is it hustle?
6. Next – let’s look at the identity shifts required. At Emerge, in order to move the needle, you have to shift from a generalist to a specialist, i.e. niche down. If you’re in the Growth Trap, shifting from Doer to Designer will move the needle – meaning stop doing legal work and become the designer of your business.
What got you here – saying yes to everything; the hustle; doing more marketing. All of that will NOT take you to your next level of success.
But here is something that will.
I’ve created a sequential structure that will help you build the foundation for a business that runs like a well-oiled business machine. One that pays you well. One that gives you the freedom and flexibility you desire.
It’s my new MOMENTUM group coaching program.
This program is designed to give you clarity, momentum and community.
It’s designed to help you design your business for FREEDOM.
It’s designed to help you close your bottlenecks.
It’s designed to help you restructure your business to produce real profits and run without you.
It’s designed so you can work less, profit more.
Learn more at https://dianalidstone.com/group-coaching.
But your first step is to book a CEO Strategy call with me. Not a sales pitch but a conversation!
You can do this!
Diana
P.S. This is a community of ambitious women where you’ll never feel alone again; where you’ll never sit in self-doubt; where you’ll get into real action. PROMISE!
