There are two kinds of business owners – ones that chase leads and others that magnetize premium leads. I remember being in that ‘chase’ mode for many years – it was exhausting, time-consuming, and often demoralizing.
Learning to ‘magnetize’ premium leads is how I’m now able to work 2.5 days per week and still generate a 6-figure income. Do premium leads just automatically come to me? No!
In order to magnetize (attract) premium leads, I had to learn to master the 6 P’s of marketing. And if you attended #SHIFT2026, you would have learned about them and even done your own self-diagnosis. So I thought I would review what I call the “Magnetic Authority Diagnosis” – a simple 6-part self-diagnosis that allows you to see where you are currently positioned and whether you’re chasing leads or magnetizing them.
But first let’s think about why diagnosis is so important! If you’re not feeling well and you go to the doctor, she begins by asking you a whole bunch of questions and perhaps even sends you for tests BEFORE she gives you a treatment plan.
Your business deserves the same. Diagnoses before treatment!
So let’s begin. Two suggestions before you dive in:
- Be Honest and score yourself where you actually are in your business right now (not where you want to be, or where you think you should be!)
- Be Kind to yourself – the results of the diagnosis will show you some gaps – and those gaps, we can close!
Magnetic Authority Diagnostic:
Circle your answer for each P; then add the columns
GRAND TOTAL: _________ Magnetic Authority Diagnostic
What the results mean…
If you scored mostly ZEROs and a couple of ONEs, that means you’re in what I call ‘the comparison trap’ – your prospect doesn’t know how you are different from all the other options, so when they go to purchase, they are comparing only on price because they can’t see any other difference. (Or would you rather attract premium clients who pay premium prices? This gap could be closed with some guidance and support in the Momentum coaching program).
If you scored predominantly ONEs and a couple of TWOs or ONEs – it sounds as though you have some of the attraction pieces working, but you’re not yet magnetic. (You’re a perfect fit for Momentum coaching as it will help you close the gaps easily so you save yourself some time and energy).
If you scored predominantly TWOs, it sounds to me as though you’re doing well and on your way to becoming truly magnetic. (You probably don’t need much in the way of assistance to fine-tune this so that you consistently magnetize premium leads.)
Chasing or attracting?
Wasting time, money & energy OR have easy & flow?
You can do this!
Diana
P.S. Momentum group coaching program begins November 12 – however, there are ways you can start attracting as soon as next week. Book your CEO Strategy call. Is your first step – it’s a conversation, not a pitch!
