I’m sure that many of you have watched the movie ‘Groundhog Day’ where Bill Murray’s character is stuck in a time loop that only he is aware of. Regardless of what he does or how he behaves, he continues to wake up on Groundhog Day. The movie made “The Groundhog Syndrome’ a common term. Simply, it means Same Sh*t, Different Day or as a friend calls it — SSDD.
Well here’s the truth … daily, in my business helping coaches, healers and consultants, I see entrepreneurs struggling with the same challenges and I want to help make it STOP. In my 30+ years of entrepreneurship, I see small business owners make the same mistakes and have the same struggles day in and day out! I’ll be honest — I’m great at recognizing them because I struggled with the same things — but I have figured out how not to get into SSDD pattern.
Here are the top 5 struggles I see over and over again with service-based small business owners that I’m determined to help stop:
WORKING WAY TOO HARD — yup! So let’s be honest, how many of you worked yesterday (Labor Day Monday) when it was supposed to be a holiday??? I’ll be honest that this has been one of my biggest struggles because I grew up with the limiting belief that to be successful, you have to work long and hard hours. It’s the ONE thing I continue to work on so that I can truly SHIFT my business. (We know that working too long and hard leads to fatigue, burnout and loss of our passion and yet we still do it). Simplifying your business; and learning to delegate & leverage are ways that you can focus on your passion & your gifts!
DOING IT ALL ALONE — I’m a truth teller and sometimes that hurts. But here’s the truth — you aren’t good at everything!!!! You have a gift which you’re amazing at but that doesn’t mean you’re good at housekeeping; bookkeeping; social media; etc. Stop thinking that hiring help is a COST and realize it is an investment to get things done that are sucking your time, energy and sapping your growth. My clients often laugh at themselves when they look back at when they first started working with me and wonder how did they ever think that they could grow their business without the ‘team’ I helped them put into place.
LACK OF DIRECTION — I talk about this a lot in my book “Shift into Rich: Navigate the 9 Roadblocks to Small Business Success”. When you don’t have a detailed vision of where you want to be in the future, you tend to wander aimlessly down the entrepreneurial road and take any road. That’s where you’ll waste your valuable time and energy. If you want to stop being derailed by every bright shiny object, then let me help you create your detailed dream for your business! You can create a stress-free money making plan AND have a life you love!
WRONG FOCUS — Many coaches, healers and consultants try to sell their modality, themselves or a product instead of the benefits of the transformation they help their clients make! How many times at a networking event does someone introduce themselves as a health coach instead of someone who helps you fit into your skinny jeans? Participants in my Achiever’s Club have a huge shift when they learn how to create their Premium Signature Offering where they learn to create, market & sell offerings focused on a transformation (and be very well paid for it).
NO G.P.S. — A gps guides you when you are uncertain of where you are going. You won’t confidently head out on a journey to an unknown town or neighborhood without a gps or google maps; so why would you travel the entrepreneurial road without a gps to guide you? Isolation is the enemy of wealth — sitting behind your computer, in your business, day after day without a cheerleader; without a guide; without someone to show you the fastest, easiest way to build a business sounds like groundhog day to me. As a coach, I have my own coach and every year I invest heavily to ensure that I’m not wasting my time headed in the wrong direction. What about you?
If ANY of these challenges are familiar to you, and if you’d like wake up and tomorrow wouldn’t be Groundhog Day (in other words – you’d like to make a whack more money; you’d like to help a ton more people; or you’d like to have more time off for those you love) — I’d love to be your G.P.S.; your guide. Here’s how do stop the crazy SSDD:
- Book a Business Breakthrough Session with me here (You’ll discover 5 things that are stopping you from shifting into high gear in your business and the #1 thing you can do to move your business forward).
- Attend SHIFT – The Money Event (Montreal, Kingston, Ottawa)
- Decide to get support — your choice: Achiever’s Club (official fall opening after SHIFT); VIP Day; or Private Coaching.
It’s time to SHIFT your business into high gear and STOP the Same Sh*t; Different Day.
