A Cure for Marketing Overwhelm
The goal of marketing is to bring you qualified prospects who are ready to purchase your program, product or service. If you’re spending time and money on marketing that isn’t doing that – then you’re marketing isn’t working AND you’re wasting precious time (and I...
#1 Planning Mistake Entrepreneurs Make
Suddenly – here we are in September!!! Whether you are welcoming the fact that the kids are back in school or it’s the cooler weather or the Fall colours, it’s all a sign that, as business owners, we are closing in on the end of the year. The last 90 days of 2024 are...
Yes or No?
Shonda Rhimes is one smart cookie! Not only has she written best-selling books but she’s the creator of blockbuster series such as Grey’s Anatomy, Scandal, etc. In her book, the Year of Yeses, she talks about how she committed to a year of saying YES to new...
Revenue is Vanity; Profit is Sanity
A client once asked me if I could ‘make her profitable’. Of course, I couldn’t make her profitable unless she did the work; I could only guide her. There’s a big difference between having revenue versus profit. Too often, business owners talk about having a 6 or...
