Tips & Strategies to
WORK Less, PROFIT More

What People Truly Want

What People Truly Want

Many years ago, I met Rita at a local networking event. It seemed for the next five years or so, Rita was at every event I attended. There was ONE thing about Rita that I will never forget. Rita had mastered the art and the science of giving a compliment. Each and...

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Different Thinking = Different Results

Different Thinking = Different Results

Michael Gerber’s best-selling book, E-myth, introduced the entrepreneurial world to a different perspective on how business owners can think about their role in their own business – they could either be a technician, manager or CEO. In other words, using a different...

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A Cure for Marketing Overwhelm

A Cure for Marketing Overwhelm

The goal of marketing is to bring you qualified prospects who are ready to purchase your program, product or service. If you’re spending time and money on marketing that isn’t doing that – then you’re marketing isn’t working AND you’re wasting precious time (and I...

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#1 Planning Mistake Entrepreneurs Make

#1 Planning Mistake Entrepreneurs Make

Suddenly – here we are in September!!! Whether you are welcoming the fact that the kids are back in school or it’s the cooler weather or the Fall colours, it’s all a sign that, as business owners, we are closing in on the end of the year. The last 90 days of 2024 are...

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Yes or No?

Yes or No?

Shonda Rhimes is one smart cookie! Not only has she written best-selling books but she’s the creator of blockbuster series such as Grey’s Anatomy, Scandal, etc. In her book, the Year of Yeses, she talks about how she committed to a year of saying YES to new...

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Revenue is Vanity; Profit is Sanity

Revenue is Vanity; Profit is Sanity

A client once asked me if I could ‘make her profitable'. Of course, I couldn’t make her profitable unless she did the work; I could only guide her. There’s a big difference between having revenue versus profit. Too often, business owners talk about having a 6 or...

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Who Sold The Most Tomatoes?

Who Sold The Most Tomatoes?

There once were three farmers who each wanted to start a business selling tomatoes! Since they were friends, they decided to challenge each other as to who would sell the most tomatoes. The first farmer, Jane, was new to business concepts but very enthusiastic. She...

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The Key To Real Freedom

The Key To Real Freedom

If we're talking about the key to ‘real freedom’, then I guess we had better decide what real freedom means as business owners. I’ll go out on a limb here and say that while real freedom has different meanings for each of you reading this – there are some...

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Saving Steps In Life & Biz

Saving Steps In Life & Biz

Here on the farm, with 20 acres, we don’t have to worry about how many steps we take in a day because we are constantly up and down stairs, walking from one building to another or moving around the garden. In fact, it’s more likely that we want to SAVE steps....

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Diana Lidstone Coaching and Consulting

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