Over the last 100 episodes, I interviewed many experts – accountants, lawyers, podcasters, master trainers, etc. I am thrilled to have been able to chat with them about their expertise and build relationships with them. But very few of them had what I would call ‘thought leadership’ – something different or unique when explaining their expertise. In fact, very few had any intellectual property – true distinction!
Get your pen and paper – this episode is more like a masterclass on thought leadership where I’m going to share the 5 W’s of thought leadership:
- What is thought leadership?
- 2 reasons why you need thought leadership
- Grow Content Journey
- Who is thought leadership for and not for?
- When in your business growth do you need thought leadership?
- Profit Potential Journey
- Where does thought leadership come from? You might be surprised.
- 3 crucial elements you’ll absolutely need
www.dianalidstone.com/apply – I’ll share with you how we can make this happen for you!
Registration opens soon for Differentiate to Grow (here) and Differentiate WG (here)
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