Ep 15 Think like a CEO - The GROW Equation Podcast

Ep. 15 – THINK LIKE A CEO: 6 ways to think differently to get off the hustle hamster wheel, explode your profits and enjoy your life

March 17, 2022

You’ve probably heard it before … what got you here won’t get you there?

If you’re anything like I was a few years ago…. I wondered what the f*ck that meant.

I learned over the years that the same thinking … the way I thought about myself, my business, about customers, about marketing… everything.  If I kept thinking that same way…. I would get the exact same results.

But I knew I wanted different results in my business.

I wanted sales to be easier

I wanted a team that would read my mind

I wanted to make a bigger difference and to make more money!

I changed the way I was thinking and eventually started teaching my clients how they could think differently and the concept of THINK LIKE A CEO was born – I had a mug printed; a bright pink hat; and even wrote a chapter in an international best selling book by the same name.

Think more like a CEO is about 6 distinct shifts (mindset shifts) 6 ways to think differently about your business so you can get off the hustle hamster wheel; explode your profits and have more joy & freedom.

Diana shares the 6 – ‘S’s that have allowed her and her clients to start thinking differently about their business to bring about different results – true transformation.



  • EMERGE: Be the unmistakable authority in your field with Brian Tracy, Chapter 11—Think like a CEO, Diana Lidstone (here)
  • SHIFT INTO RICH: Navigate the 9 roadblocks to small business success (here)
  • Promote Yourself to CEO (read the blog)
  • Employee, Manager or CEO (read the blog)



Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.

Love this podcast? Then you want to join the Think Like a CEO Facebook Community for weekly mini-trainings and Q&A with Diana.

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About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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