Ep. 22 – Grow an Engaged and Loyal Audience with a Lead Magnet & Email Marketing with Guest Jaime Weatherby

April 21, 2022

Having a loyal, engaged audience will help you gain long-term sustained business growth.  Email marketing is by far the best return on investment for online marketing and yet too often it is the one marketing strategy that is ignored!

Whether you’re a service-based business or brick and mortar product-based, email marketing offers a huge bang for its buck and it’s not difficult to do.  It is the ONE marketing strategy that I strongly encourage each of my clients to take advantage of!

Part of growing a loyal and engaged audience that you can email is having an effective lead magnet (freebie, opt-in, etc.)  Our guest today, Jaime Weatherby, has done a great job of this and she’s going to share some tips & strategies so you can build your own effective lead magnet and start creating that loyal & engaged audience!


  • Are you doing ‘Hey I’m still here’ marketing?
  • Why email marketing wins for return on investment?
  • Why every business should have a lead magnet.
  • 4 awesome tips for creating an effective lead magnet
  • How to leverage your lead magnet
  • How to nurture once they’ve downloaded your lead magnet!


Jamie Weatherby is the founder of Weatherby Media, a digital marketing agency for service-based business owners who want to create and amplify their online presence.


Resources from Jaime

  • 4 Proven Ways to Create an Engaging Lead Magnet (read here)
  • How to Grow Your Email List on Autopilot with a Lead Magnet (read here)
  • 6 Effective Lead Magnet Ideas for Every Business (read here)



Here are 3 ways I can help you GROW

1.  Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).

2.  Join the Facebook group – Think like a CEO with Diana (click here).

3.  Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business.  Schedule your call here.

During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can 

  • get known and magnetize high-paying clients
  • ramp up your profits so that you’ll be able to live your desired lifestyle
  • optimize your systems to reclaim more of your precious time!

If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:

1.        VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.

2.        Private 1:1 coaching to help you transform your business.

3.        Join me on a retreat to recharge and refocus your business!

I can’t wait to help you grow your business your way!

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About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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