Ep. 23 – Is the Back End of Your Business a Hot Mess?

April 28, 2022

Despite how successful our business might look from the outside, the back-end can often be a f**kin’ hot mess.  In this episode, Diana shares how you can change that and instead optimize systems so you can reclaim some of your precious time!

Is the back end of your business a hot mess?

Or are you OPTIMIZING SYSTEMS for sustainable growth

Diana Lidstone, marketing & business growth strategist, shares her story about how she went from being an overwhelmed business owner and parent to being an overjoyed, profitable business leader!

Her tips include:

  • How to set your non-negotiables.
  • How, as a business owner who wants to reclaim time and run an efficient business, you need systems, automation and a support team.
  • 8 suggested ‘systems’ for building sustainable growth.

Here’s what she means – A system contains:

Processes – the what: The step-by-step sequence of activities. This might be an SOP or a checklist.

Tools – the where: The specific software, apps or products used. These might include an email software such as MailerLite.

People – the who: The individuals or roles accountable for each step of the process. This might include a bookkeeper or a virtual assistant.

Strategies the how & why: The tactics, tips or techniques you use to achieve the target outcome. This might be how all these systems work together to achieve your definition of success.

Diana shares her recommendations for 4 essential systems you need to keep your business running like a well-oiled machine plus 4 others you might consider … all depending on your specific business!

What can you optimize in your business so you can #worklessearnmore?

Diana can be reached at:



Here are 3 ways I can help you GROW

1.  Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).

2.  Join the Facebook group – Think like a CEO with Diana (click here).

3.  Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business.  Schedule your call here.

During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can

  • get known and magnetize high-paying clients
  • ramp up your profits so that you’ll be able to live your desired lifestyle
  • optimize your systems to reclaim more of your precious time!

If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:

1.        VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
2.        Private 1:1 coaching to help you transform your business.
3.        Join me on a retreat

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About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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