Content creation can be a huge time gobbler but also a necessity if you want your audience to think of you as the undeniable authority in your field. If a mother of 3 neurodivergent children and a multi-business owner in launch mode can use video to repurpose content, I think we can learn a few tips from her!
Lee and I talk about:
- Why we are often reluctant to put our faces on video and how we can gain confidence.
- Great tips for making videos easier (I love her ideas).
- Several simple ways to repurpose video onto multiple platforms including audio, sound bites, tweets, reels and stories!
- What shoes & content have in common.
Lee Midlane started with video years ago but then spent 10 years as a chocolatier before someone asked her to manage their IT business. As the current owner of a bricks & mortar IT repair show, the Video Production Academy was born. From Scotland, this Mum of 3 special needs kids, teaches tech-stressed business owners to create videos for their business so that they can feel confident on camera and effectively connect with their audience.
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