Ep. 41 – Is Your Content Actually Getting You Noticed & Helping You Sell? with Guest Pam Foley

September 1, 2022

As busy business owners, we hear every day from ‘gurus’ that we need to be producing content to get noticed!!  So you might be like a lot of other entrepreneurs – you’re producing TikTok reels, Instagram stories, Facebook lives, blog posts and videos – or as I like to say –you’re doing the marketing hustle.

However, is your content actually getting you noticed and helping you SELL your program, products or services?

Pam Foley & I talk about content that sells and she shares some hot tips you can implement immediately to improve your copywriting. 

We discuss:

  • Producing content for the human reader versus the digital reader
  • Why copywriting is both an art & a science
  • The difference between storytelling and persuasive storytelling
  • 3 key takeaways to improve your copywriting, including an app
  • Why your 2019 sales strategy won’t work in the post-pandemic marketplace
  • How being a lawyer actually set her up perfectly to be a great copywriter



Former Attorney and Amazon best-selling author, Pam Foley, founded AOU Creative Group in 2014. There, she and her team write the words that move clients’ businesses. Specializing in digital marketing for B2B service businesses online.



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If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business.  Schedule your call here.

During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can 

  • get known and magnetize high-paying clients
  • ramp up your profits so that you’ll be able to live your desired lifestyle
  • optimize your systems to reclaim more of your precious time!

If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:

  1. VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
  2. Private 1:1 coaching to help you transform your business.
  3. Join me on a retreat to recharge and refocus your business!

I can’t wait to help you grow your business your way!

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Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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