Ep. 63 – Marketing Lessons I Learned From My Fishing Adventure

January 31, 2023

I wish I had kept track of the number of times business owners have told me that the whole idea of  ‘marketing’ is confusing and downright overwhelming! I’ve also heard from many of you that it’s incredibly easy to invest too much time and resources and still wonder what the hell you’re doing!

If you’ve ever felt like that – then today’s episode is my attempt to simplify and make some sense of the marketing madness & hustle.

This week, I share about my fishing adventure to a northern Canadian, off-the-grid fishing lodge and my experience catching fish because fishing and marketing are more alike than you think!


For those of you who haven’t subscribed yet, this will be the first episode in a series about one of the most important strategies I believe you owe your business – and that’s niching down!!

That’s why I’m inviting business owners to my new FREE bootcamp:

Niche Down, Profit Up
February 15, 16, 17, 18
12:00 Noon to 1:30 pm ET

It’s free – just register here:  https://dianalidstone.com/shop/bootcamp/

WATCH:  Riches in the Niches



  • #60 – You can absolutely build your business differently. (here)
  • #61 – What do an 11-year-old, cookies & Tesla have in common? (here)

Here’s the graphic of my GROW Equation:

Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.

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About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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