Profit Potential Audit - Interview with Alice La Flèche

Ep. 91 – Profit Potential Audit: Interview with Alice La Flèche

June 27, 2023

If you would like to quickly uncover the profit potential in your small firm or business, apply to be a guest on our monthly Profit Potential Audit interview series at, PLUS you get to spread the word about your business!!

For almost 25 years, Alice La Flèche has been a language coach teaching new immigrants in Quebec how to increase their chances of becoming a landed immigrant by learning French.

After Alice & I completed her GROW Success Calculator she told me how she feels like the best-kept secret in her industry.  

The GROW Success Calculator revealed that Alice was customizing her 1-1 work with clients, something I see frequently.  I also noted that by looking at her website, I was confused by her offerings…


Since Alice would like to scale her business, it would be natural to shift from 1-1 coaching to group sessions; however, I felt that she needed to:

  • Fill her calendar to bursting with 1-1 work
  • Simplify her offer – make it super clear what she is selling (results rather than hours)
  • Create ONE core offer that she would build her reputation around
  • Then create an upsell and a downsell

Alice agreed that she would focus on simplifying her CORE OFFER before thinking of offering group programs.




  • Ep. 75 – Introducing the Profit Potential Journey (listen here)
  • Ep. 74 – 3 Simple Ways to Increase Profits Without Taking On More Clients (listen here) 
  • Ep. 66 – Accelerate Your Revenue & Authority: 5 Proven Steps to Stand Out From Your Competition Without Pulling Your Hair Out (listen here)
  •  Ep. 44 – How I turn Unknown Experts Into Profitable Leaders (listen here)

We’ve got something new coming up for you so be sure to subscribe on your favourite listening platform so you won’t miss any juicy stuff!

Share your feedback with me by clicking here and leaving a short voice message!

Subscribe and never miss an episode!

Subscribe on RSS feed
listen on amazon music
Subscribe on Spotify
Subscribe on RSS feed
Subscribe on RSS feed
Subscribe on RSS feed

Recommended Episodes

Ep. 127 – Secret to Building a Bestselling Brand You Love

Ep. 127 – Secret to Building a Bestselling Brand You Love

This is the 3rd in the series, Love Your brand.  ACTION PLAN: Fill out this mad libs formula….. My brand is the ONLY _____________ (business growth strategist).That helps _______________ (overworked business leaders stop being Chief Everything Officer and step into...

read more
Ep. 125 – What the Heck is a ‘Brand’?

Ep. 125 – What the Heck is a ‘Brand’?

Upon returning from a recent conference where I heard the word ‘branding’ bantered around, I thought it was time that I addressed this here on the Work Less PROFIT More podcast! In this episode I’ll share: Branding isn’t what most people think it is Another word for...

read more
Diana Lidstone Profile Pic

About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

Top 5 Proven Client-Getting Secrets

Get new clients, easily, with my FREE GUIDE that teaches you the 5 proven client-getting secrets that my clients use to make their marketing easy.


Download now and get immediate access!

You have Successfully Subscribed!

Diana Lidstone Coaching and Consulting

Client Appreciation Workshop - Register Here!

After you register you'll receive an email with the zoom link and any handouts.

Success! You have registered for the workshop, please check your inbox for all the details!

Listen To My Podcast Workshop Series

My 5-part training series has been designed to bring you complete clarity on how to reduce your workload and free up 10+ hours a week in your business without hiring more staff!

You have Successfully Subscribed!