Profit Potential Audit - Interview with Sonya Boersma

Ep. 92 – Profit Potential Audit: Interview with Sonya Boersma

June 27, 2023

If you would like to quickly uncover the profit potential in your small firm or business, apply to be a guest on our monthly Profit Potential Audit interview series at, PLUS you get to spread the word about your business!!

Sonya Boersma, a lactation consultant with over 30 years experience as a nurse and 20+ years as a lactation consultant, and I discuss: 

  • Her current stage of profit potential
  • The one thing she would like to change in her business
  • Although I teach clients  7 ways to differentiate their business, Sonya and I point out something she could be sharing more that is a true differentiator and no other lactation consultant has
  • And Sonya leaves us with some thoughts as to how everyone can support breastfeeding



Sonya delivers a calm and confidence-inducing consult to a great diversity of clients and situations. For her it’s an honour to work with new, new-again, or soon-to-be parents, tailoring baby feeding care to each. 

For over 25 years Sonya has supported best practice, working with mothers and babies, as well as professionals. As a Lactation Consultant (IBCLC) and a Registered Nurse (RN)  in various roles such as public health, nursing in Canada’s far north (Yukon), as a birth doula, and as an independent IBCLC, she has the fortunate background of having worked with parents in the whole childbirth continuum from pregnancy, labour and delivery, to postpartum. 

Her heart’s desire is for mothers to receive compassionate and evidence-based care so they can achieve their baby feeding goals.

Connect with Sonya:



  • Ep. 75 – Introducing the Profit Potential Journey (Listen here)
  • Ep. 66 – Accelerate Your Revenue & Authority: 5 Proven Steps to Stand Out From Your Competition Without Pulling Your Hair Out (Listen here)

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About Diana Lidstone

Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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