During my 30+ years in business, I’ve noticed that coaches, consultants, service-based entrepreneurs (and others) become totally frustrated and overwhelmed when trying to figure out which marketing strategies to implement! It’s a huge buffet out there and every expert tells you something different. What I see is that many entrepreneurs are wasting a huge amount of time, energy and money on the wrong activities for their stage of business growth.
Here’s what I know for sure …. the strategies that you use as a newbie aren’t the strategies that you’ll use as a CEO.
Over and over again, I see self-employed entrepreneurs doing the wrong activity at the wrong time. I could share example after example for you (and I do in my book, Shift Into Rich: Navigate the 9 Roadblocks to Small Business Success).
What’s important to note is that each stage of business growth builds one on top of the other. Like building a house, you need the foundational elements to move forward and to be poised for future growth. Those foundational elements are called the 10 Foundational Biz Must-Haves and are listed here.
If you’d like more information on how the Grow-Meter works and the importance of each of the Business Must-Haves, please feel free to purchase a copy of my book here and arrange a Business Breakthrough Session here.