You all know the classic 1993 movie Groundhog Day starring Bill Murray, where Murray plays a weatherman who is caught in an endless time loop where he repeatedly relives the same day!!!
I hate to say it, but I see this often with small business owners. They seem to be caught in this endless loop of doing the same thing over and over again. It could be that they are focusing on the same activities over and over without changing the results …. Like going to networking events without getting any clients, or the right kinds of clients.
Or they feel like they are on this hamster wheel of working really hard every single day in their business, but they aren’t earning enough profit.
In fact, it happened twice this week.
A prospect who has been on my email list for a couple of years called me out of the blue. In a panic, they shouted, “Diana, I need to talk to you!!!“
They are ready to work with me.
I ask myself — why now? Why is she ready to do the work now? Well, as it happens – NOTHING has changed in her business in three years. Actually, in terms of profitability, she is not as profitable as she was 3 years ago. She’s been doing the same things over and over again in her business – expecting a different result.
GROUNDHOG DAY!!!
Are you doing the exact same activities year in and year out in your business and expecting the results to be different?
Are you doing the same marketing; using the same website; using the same elevator pitch?
Are you processing orders; answering the phone; networking; not sending emails; inconsistent on social media AND EXPECTING that your business will grow?
TRUTH BOMB – After 3 years I would expect that you would have grown — be a different person than you were 3 years ago – a better person, with a clearer vision of where you want to be; with stronger personal & business skills.
After 3 years, your leadership skills probably improved.
After 3 years, your business SHOULD be in a different place than it is now, but it takes doing things differently.
Here’s a challenge for you ….. over the next week, look at your business with a new set of eyes – ask yourself, is it Groundhog Day in your business?
Are you doing the same activities, day in and day out, or year in and year out, and EXPECTING that your business will grow? Be more profitable?
If nothing has changed ….. and
If you’d like to wake up from Groundhog Day and start doing things differently in your business – I’d love to be the one to support you.
STEP 1: Book time with me so we can have a talk about what the future might hold for your business and what roadblocks are keeping you stuck in GROUNDHOG DAY.
STEP 2: Fill out this short application form before our call.
It’s that easy! No pressure – no commitments!
YOU CAN DO THIS
I want you to spend your time, effort and money growing a predictably profitable business!
Diana
