Most of the time I am an organized person — making lists, writing appointments down in my agenda, and everything in its place! But there are times when I just spend time being ‘busy’, re-organizing things, and doing endless stuff. Well – that’s really called procrastination!!! Yup procrastination is a symptom that I don’t want to do something — and usually that something is making phone calls! Everybody has something that they don’t like doing — that’s okay.
You see procrastination and disorganization are another 2 reasons how people make marketing difficult (the last 2 in my series of 7 Reasons). It’s really all about choices. I chose not to make phone calls or not to do some other form of marketing. Why am I not willing to make phone calls? For me, it’s because I’m afraid of hearing ‘no’. So when I get like that I shift my attitude from fear of no to …..I’m going to practice until I get a yes!
FEAR = False Evidence Appearing Real
For other people, they might procrastinate due to perfection. I call that ‘analysis paralysis”. With a small shift in attitude, the procrastination can be replaced with a ‘good enough’ attitude.
In summary, if you find you can identify with any of these 7 Reasons Why Marketing is Difficult — don’t worry; there’s nothing wrong with you! ANYONE can learn to market! Start by identifying the underlying reason; overcome the reason, or deficiency; and get into action! Chose to make small steps because one small step is better than no step at all.
