by Diana Lidstone | Jan 9, 2023 | Blog Post, Business Vision, marketing
Sad but true… You don’t have to believe me because HubSpot surveyed 1200 marketers recently and almost half (42%) only knew their target audience’s basics like demographics, name, and location. Less than half knew about their interests, purchasing history, buying...
by Diana Lidstone | Nov 14, 2022 | Blog Post, marketing
It’s my intention to work only 20 hours a week and generate a good 6-figure business! So, that means I do whatever it takes to save time! I like to create things that generate results over and over again. That’s what your lead magnet should do…. You should be able to...
by Diana Lidstone | Apr 18, 2022 | Blog Post, Business Vision, marketing
At a weekly networking event in 2014, I met a young woman who made social media look… well so easy! She offered to help several of us set up our Facebook page when none of us knew really how to use the platform. And she did it for FREE! You see to her …. Social...
by Diana Lidstone | Apr 11, 2022 | Blog Post, marketing, Personal
Last week, after much deliberating, pondering, procrastination, editing and hen-scratching, I finally wrote the ‘About’ page for my new website. (And as many of you know, your website About page really isn’t about you but it’s about your clients). I finally wrote...
by Diana Lidstone | Apr 4, 2022 | Blog Post, Business Vision, delegating, marketing
Perhaps this is you or perhaps you’ve heard from your business friends that their business has more than once … plateaued … stalled. Sales have flatlined Prospects aren’t a good fit The owner feels as though they are spinning their wheels Need more customers And...
by Diana Lidstone | Mar 14, 2022 | Blog Post, marketing
To add another zero to your income means increasing your impact and your revenue in a big way. Going from 5-figures to 6-figures or from 6-figures to 7-figures involves getting more customers – or at least better-paying customers. But it can also lead to overwhelm...
