Really ! If you haven’t sent cards to your customers (and prospects) then STOP everything and do it now! Here are 5 reasons …
REASON #1 – Your customers hate receiving cards of appreciation in the mail! In truth, don’t you LOVE going to the post box and receiving an unexpected greeting card especially if it contains a personal note. So do your customers!
REASON #2 – Sending greeting cards is old-fashioned! No one does it any more. If you want to be different than everyone else, then perhaps being a little old-fashioned will make you stand out from your competition!!!
REASON #3 – Sending Christmas cards in the mail is time consuming. How much time are your customers worth? They gave you both time & money – spending a little time to show your appreciation is only polite!
REASON #4 – Mailing Christmas cards is expensive – the cost of cards and postage!! And of course, if you count the time involved! Aren’t your customers worth 63 cents?
REASON #5 – Email is faster than Christmas cards. True; however, how many seconds does it take to DELETE an email? Email greeting just doesn’t last. A greeting card has a much longer effect – you are surprised to receive it in the mail; you open it; you put it on the mantle or your desk; and often, if they are really good ones, then you often keep it around for perhaps days or weeks!
So here’s the thing – if any of these reasons are your excuse for not sending Christmas (or any holiday card) to your customers — get over it! Your customers want to hear from you especially if you are perceived as caring and appreciative! (Tip – if you would like to learn about how send out your Holiday cards quickly, efficiently and affordability — let me know and I’ll introduce you to the BEST ever tool for keeping in touch with customers, family & friends).
HAPPY HOLIDAYS to one & all!