If you’ve been following my journey, you know that I have set a BIG SCARY goal for myself. I have put it out there to the universe, my friends and some of my clients that YES – I’m going to hold a live event in the spring! And to be truthful — I’m afraid, I have doubts, and I’m scared.
But then yesterday I was listening to a lifestream training about holding live events as a successful marketing strategy. The more I listened, the more I realized – I’m being silly! I’ve already held live events — workshops, speaking, etc. That ‘itty bitty shitty committee’ was taking over and I was fearful (and we all know what fear means)!
So yes – live events are a wonderful way of increasing your credibility. When done well, they can also be an extremely profitable strategy. My marketing plan for early 2015 will include a live event. Planning for this event will be the same as planning for anything else — start with the end in mind. What’s the purpose of the event from my perspective? What’s the purpose of the event from my clients’ perspective? How much $$$ do I want to realize from the event? How many people should I expect? What date and location? What will I teach? What offer will I make from the stage? What advertising will I use? When will I start advertising? Truthfully, there isn’t anything in those list of questions that I can’t answer.
So why was I afraid? Because I was looking at it from the wrong perspective. I had to SHIFT my perspective. There is nothing there that I can’t do – so let’s do it! What SHIFTs have you had to make recently? Share your thoughts on my Facebook page here.
It’s your time to SHIFT! Have an awesome week.