I’ll be honest!  I’m on a bit of a rampage — why wouldn’t every business owner want to keep in touch with his clients and nurture his relationship with prospects?  So what am I going to do about it?  Today starts a series of blog posts about writing a newsletter for your business.  It doesn’t matter if you are a product based business, a real estate agent, financial advisor or a coach — the same principles apply.  Over the next few weeks, I’m going to cover why you need a newsletter; what a newsletter isn’t; mistakes to avoid; essential sections of a newsletter; ways to brainstorm content; tools & technology for building a newsletter; and what if you don’t have time to write a newsletter!  There — anything else I should cover — please let me know!

Today, here are 5 reasons why you need a newsletter for your business:

1.   A newsletter is a great REMINDER — that’s right.  It reminds your clients & prospects who you are and what you do.  I get lots of emails from LL Bean.  I don’t open every single one; but just the fact that they send them to me REMINDS me that perhaps I should look at their website to see what I’m missing.

2. A newsletter (& it’s contents) position you as an EXPERT; because of course, you are the expert!  Remind me … you are the expert ____________(fill in the blank).  And we know that people would rather purchase from an expert.  If you needed surgery, you would find a surgeon who was a specialist rather than expecting a general practionner to perform complicated surgery!

3.  A newsletter (just like the rest of your marketing) should be focussed on building & strengthening the relationships you have with your clients & prospects!  It’s nurturing!  Remember people buy from those they know, like and trust — you improve your K-L-T factor with each newsletter they read.

4. A newsletter MAINTAINS ties with your current customers!  Here’s a perfect example.  Several years ago I hired a closet company to do a custom closet in our master bedroom.  They did awesome work at a reasonable price.  But I never heard from them again.  How many other closets do I have in my home that I could have used their service?  MANY.  Keep in touch with those people who have already purchased from you.

5. A newsletter can increase your VISIBILITY to your target market.  You don’t want to remain the ‘best kept secret’ in your industry!  Create a value-based, great content newsletter and this information will get shared and you will get talked about!

There you have it — 5 reasons why EVERY business needs a newsletter.  Stay tuned for the rest of my newsletter series!  If you would like some help creating a newsletter or a marketing plan, please book a Business Breakthrough Session with me today (click here)!

Top 5 Proven Client-Getting Secrets

Get new clients, easily, with my FREE GUIDE that teaches you the 5 proven client-getting secrets that my clients use to make their marketing easy.


Download now and get immediate access!

You have Successfully Subscribed!

Diana Lidstone Coaching and Consulting

Client Appreciation Workshop - Register Here!

After you register you'll receive an email with the zoom link and any handouts.

Success! You have registered for the workshop, please check your inbox for all the details!

Listen To My Podcast Workshop Series

My 5-part training series has been designed to bring you complete clarity on how to reduce your workload and free up 10+ hours a week in your business without hiring more staff!

You have Successfully Subscribed!