Marketing Lessons From My Equestrian Days

Marketing Lessons From My Equestrian Days

In my early 20’s I was a sought-after horseback riding teacher, trainer and competitor! People paid me to teach them to ride, to train their horses and to compete with their horses. It was a dream come true for me because I could never have afforded such amazing...
Make More Money

Make More Money

My guess is that you’ve already dedicated a few years now towards building a business. Perhaps, you’re ready for more, whether it’s to make more: Money from your marketing efforts because you’re done with throwing spaghetti at the wall marketing. Sales without...
Are You F.A.T.?

Are You F.A.T.?

Are you FAT?  No, I’m not asking you if you’re overweight but I am asking you whether you have this vital business skill. You see, over the years, I’ve noticed that those people who make FAST but not RASH decisions are more successful. They are quickly able to analyze...
Stop Wasting Money

Stop Wasting Money

Have you ever bought a piece of clothing, run home, put it in your closet – only never to wear it? I have! Such a waste of money, right? Well … for many business owners, marketing is like that piece of clothing – a waste of money! A former client of mine spent...
Parenting and Entrepreneurs: Unlikely Twins

Parenting and Entrepreneurs: Unlikely Twins

My daughter is the mother of a two-year-old! As I watch her, I’m reminded of the exhaustion I experienced while juggling the demands of parenting and building my business! It seemed like a never-ending struggle to get enough sleep AND grow my business. And yet,...
Business and Revenue Roadblocks

Business and Revenue Roadblocks

Popping a bottle of champagne for no special reason is one of my life’s simple pleasures. I pull the bottle out of the wine fridge and carefully unwrap the wire and the foil. Next, I carefully twist the cork out…. well at least that’s what’s supposed to happen. But...
Diana Lidstone Coaching and Consulting

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