by Diana Lidstone | Feb 18, 2025 | Blog Post
I’m a little embarrassed to say this but it was my husband who has taught me about the importance of knowing your numbers. I bet he is laughing now but metrics are the foundation of smart business decisions. Unfortunately many entrepreneurs rely on emotional business...
by Diana Lidstone | Feb 11, 2025 | Blog Post
Your lack of clients isn’t really your problem… it’s only a symptom that your marketing and messaging aren’t bringing you the right leads! (Don’t kill the messenger but it’s true, I’ve lived it). Marketing is perhaps the biggest bottleneck for the majority of...
by Diana Lidstone | Feb 4, 2025 | Blog Post
Freedom and flexibility are often the reasons we start our businesses—whether it’s to gain financial independence, spend more time with family, or travel the world. Yet, for many business owners, the dream doesn’t align with reality. Research shows small business...
by Diana Lidstone | Jan 28, 2025 | Blog Post
“I’m tired of spinning my wheels’…. “I want to scale my business in 2025” “My marketing isn’t bringing me the clients I want” If you’re a coach, consultant or professional entrepreneur, I’m guessing that at one time or another you’ve said something similar to the...
by Diana Lidstone | Jan 21, 2025 | Blog Post
In the early 1990s, people were saying that the internet was a fad; it wouldn’t last; and why did we need it? These past few years, we’ve been hearing the same thing about AI (artificial intelligence). While AI has been around for a long time, it wasn’t readily...
by Diana Lidstone | Jan 14, 2025 | Blog Post
There’s a vast number of books written about growing a successful business. There are even more tips and strategies on the web and social media. Some of it is great and others…. Well not so much. But one thing I’ve noticed is that there are some business principles...
