by Diana Lidstone | Mar 12, 2024 | Blog Post
I’m sitting in front of my fireplace on a rainy Saturday afternoon with a glass of champagne having just finished reading a mystery novel (why not – it’s a cold rainy March afternoon) writing this letter to you. While this is supposed to be a blog I thought I’d...
by Diana Lidstone | Mar 5, 2024 | Blog Post
This month, as the world celebrates International Women’s Month, I’m celebrating women in business. And while many events celebrate women in corporate or business women who have launched mega 7 or 8-figure businesses, I feel that something is missing! Over the years,...
by Diana Lidstone | Feb 27, 2024 | Blog Post
People purchase from those they know, like and trust (K-L-T). In fact, research shows that 81% of customers say that they must be able to trust the brand they buy from. Most business owners are great at getting out there, being visible and getting people to know them...
by Diana Lidstone | Feb 20, 2024 | Blog Post
I’ll confess… I’m not a branding expert but in the last 40 years as an entrepreneur and having invested heavily in my business development, I’ve learned a thing or two from some of the best in the world! One of those experts is Gerry Foster of Big Brand Formula and...
by Diana Lidstone | Feb 13, 2024 | Blog Post
Last week, I started a new podcast series entitled Love your brand… after all, February is the ‘love’ month! In the first episode, I shared that a remarkable brand is really your REPUTATION … it’s how people think about you when you aren’t in the room. However, is...
by Diana Lidstone | Feb 6, 2024 | Blog Post
While attending a live conference in Toronto recently, I overheard several conversations about ‘branding’. Yes, I confess, I eavesdropped! And what I heard wasn’t good or even true. It became very apparent that there are so many misconceptions about branding...
