by Diana Lidstone | Sep 24, 2024 | Blog Post
Michael Gerber’s best-selling book, E-myth, introduced the entrepreneurial world to a different perspective on how business owners can think about their role in their own business – they could either be a technician, manager or CEO. In other words, using a different...
by Diana Lidstone | Sep 17, 2024 | Blog Post
The goal of marketing is to bring you qualified prospects who are ready to purchase your program, product or service. If you’re spending time and money on marketing that isn’t doing that – then you’re marketing isn’t working AND you’re wasting precious time (and I...
by Diana Lidstone | Sep 10, 2024 | Blog Post
Suddenly – here we are in September!!! Whether you are welcoming the fact that the kids are back in school or it’s the cooler weather or the Fall colours, it’s all a sign that, as business owners, we are closing in on the end of the year. The last 90 days of 2024 are...
by Diana Lidstone | Sep 3, 2024 | Blog Post
Shonda Rhimes is one smart cookie! Not only has she written best-selling books but she’s the creator of blockbuster series such as Grey’s Anatomy, Scandal, etc. In her book, the Year of Yeses, she talks about how she committed to a year of saying YES to new...
by Diana Lidstone | Aug 27, 2024 | Blog Post
A client once asked me if I could ‘make her profitable’. Of course, I couldn’t make her profitable unless she did the work; I could only guide her. There’s a big difference between having revenue versus profit. Too often, business owners talk about having a 6 or...
by Diana Lidstone | Aug 20, 2024 | Blog Post
There once were three farmers who each wanted to start a business selling tomatoes! Since they were friends, they decided to challenge each other as to who would sell the most tomatoes. The first farmer, Jane, was new to business concepts but very enthusiastic. She...
