Common Pricing Mistakes You’ll Want To Avoid

Common Pricing Mistakes You’ll Want To Avoid

For most small business owners, pricing is a complicated issue! There are so many factors that contribute to a good pricing strategy that often the business owner ends up just guessing. And that can be dangerous for both the client and the customer! I remember doing...
Why Pricing Your Services Is So Darn Difficult?

Why Pricing Your Services Is So Darn Difficult?

Successfully pricing your services is part art, part math, and part psychology. It’s a common struggle for most small business owners. Over the years, I’ve found that pricing and money conversations are amongst some of the most difficult conversations.  And, I’ve also...
Are You Missing Out On This?

Are You Missing Out On This?

My mastermind buddies and I were talking about work-life balance this past week. Just to put things into perspective, the 3 of us probably have 120 years of business experience between us and we have mostly finished raising our families! So, if you’re a newbie to...
If You Want Clients, You Need This

If You Want Clients, You Need This

Does your current 1:1 offering or group program have a paid waitlist yet? If not, here’s what you’re missing! I’m seeing a BIG hole in many business owners’ strategy right now and I’ve decided to do something about it starting with my June 17th workshop. Selling out...
The ‘Sustainable’ Debate

The ‘Sustainable’ Debate

Our family gathered around a fire pit this past Saturday to celebrate my son’s birthday. During our fireside chat, there was a debate about the word ‘sustainable’.  Of course, having two family members highly educated and passionate about the environment, the...
Your Business Is Like A Garden

Your Business Is Like A Garden

In Canada, we’ve just celebrated the traditional Victoria Day weekend which marks the start of the ‘gardening season’.  Here at the farm,  I’ve been attempting to clean up the gardens. Unfortunately, it seems that they weren’t tended to last summer; the grass has...
Diana Lidstone Coaching and Consulting

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