Ep. 67 – The 2% Club – Guest Interview Anthea Mumby

February 28, 2023

A couple of questions for you:

Did you grow up in an entrepreneurial family?

I didn’t grow up in an entrepreneurial family – but my kids did.  And today I see that without knowing it, they absorbed a whole ton of business knowledge at the kitchen table. 

Are you or have you been in business with your spouse or partner?  

Are you part of the 2% club?  Only 2% of women entrepreneurs ever generate revenue over 7 figures!!

Our special guest today has done all of that and yet today, she has reinvented herself and her business.  Anthea Mumby shares with us her direction for 2023 and her takes on building community!

As you can imagine, we discussed a variety of topics including:

  • How niching down allowed her family’s business to focus their growth and expand (without using social media).
  • The challenges of a 30-something operating a multi-7-figure business in a male-dominated business.
  • Her top tips for building a collaborative community in 2023 and beyond (simple, yet profound!


Working in and owning a family business for over 40 years, years, Anthea Mumby has a passion for helping family businesses Ride the Waves of Business successfully.

Over the decades of her family business ownership, she led her company to specialize in the Design Professional insurance niche, created and executed an inspiring Vision, managed a team of 15, and navigated the sale of her seven-figure business.

Today she works with entrepreneurial couples helping them to escape the chaos, drama, and disruption to gain courage and confidence to boost their business.



  1.  Free 3-day challenge – Niche Down, Profit Up – Register here.
  2.  Differentiate to Grow program – Information here.
  3.  Episode 60 Wendy Brookhouse – Listen here.

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Diana Lidstone coaches entrepreneurs to accelerate growth and increase profits while freeing up more time for the things they love. Best-selling author, speaker, and host of the Work Less, Profit More Business Podcast, Diana transforms frazzled, overworked business owners into profitable, overjoyed CEOs.

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