Why ‘positioning’ is everything?

Why ‘positioning’ is everything?

Ahhh summer vacations!  I hope you enjoyed your vacation! Recently during my vacation, I visited my sister in Nova Scotia. Like a lot of people and families, we hadn’t seen each other for several years due to the pandemic so it was wonderful to hug again. One small...
Are you gambling with your marketing dollars?

Are you gambling with your marketing dollars?

Maybe you’re not actually spending money on your marketing in terms of dollars for paid ads, but I bet you are spending time … and time is money! So, what, and how are you spending when it comes to marketing? Are you paying a social media agency/person to do your...
My big summer mistake – what not to do

My big summer mistake – what not to do

Early in my coaching business, I made a BIG mistake.  I didn’t prepare for my summer vacation… Don’t get me wrong – I put the dates on the calendar early in the year. I organized the dog sitter.  I got my kids organized for our camping trip.  We packed the car and off...
Diana Lidstone Coaching and Consulting

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